A data profile of the people who buy, follow and care about Dining room in South Africa — modelled from more than twelve digital signal sources. Dining room has an estimated audience of 1,044,398 people in South Africa.
Dining room has an estimated audience of 1,044,398 people in South Africa. 70.8% are female, 29.2% are male, average age 40.7. Top brand affinities: Bedroom furniture, Airbnb, Renovation, First-time buyer, Kitchenware.
Top brand affinities include Bedroom furniture, Airbnb, Renovation, with strongest over-indexing on Bedroom furniture (2.68× the country average).
Demographically, the Dining room audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
The typical Dining room fan in South Africa is more female, around 40.7 years old, with strong Quality Awareness tendencies and a notable affinity for Bedroom furniture.
The key figures that characterise the Dining room profile in South Africa.
70.8% are female, 29.2% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 70.8% |
| Male | 29.2% |
| Average age | 40.7 |
| Estimated audience size | 1,044,398 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 25% | |
| 30-39 | 23% | |
| 40-49 | 17% | |
| 50+ | 24% |
of the worldwide Dining room audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 12.5% |
| Japan | 8.8% |
| Brazil | 4.7% |
The strongest cross-interests of the Dining room audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Terraced house | Home & Garden | 2.96× | ||
| 02 | Bedroom furniture | Home & Garden | 2.68× | ||
| 03 | Garden furniture | Home & Garden | 2.40× | ||
| 04 | Efficient energy use | Technology & Electronics | 2.31× | ||
| 05 | Dishwasher | Home & Garden | 2.22× | ||
| 06 | High-net-worth individual | Business & Career | 2.07× | ||
| 07 | First-time buyer | Shopping | 2.02× | ||
| 08 | Microwave oven | Home & Garden | 1.90× | ||
| 09 | Kitchenware | Home & Garden | 1.85× | ||
| 10 | Business class | Travel & Leisure | 1.84× | ||
| 11 | Pressure cooking | Home & Garden | 1.83× | ||
| 12 | Renovation | Home & Garden | 1.80× | ||
| 13 | Real estate investing | Business & Career | 1.78× | ||
| 14 | Airbnb | Travel & Leisure | 1.74× | ||
| 15 | Home automation | Technology & Electronics | 1.74× | ||
| 16 | Ecotourism | Business & Career | 1.66× | ||
| 17 | Luxury real estate | Business & Career | 1.64× | ||
| 18 | Boutique hotel | Travel & Leisure | 1.61× | ||
| 19 | Range Rover | Cars & Mobility | 1.57× | ||
| 20 | Passive income | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.71× | |
| Design Affinity | PREMIUM | 1.61× | |
| Luxury Orientation | PREMIUM | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.77× | |
| Social Media Usage | JOY | 0.78× | |
| Extroversion | THRILL | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Dining room. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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