Rascasse Audience Intelligence

Athleta Target Market in United States

Athleta has an estimated audience of 1.7M people in United States.

#1792among brands in United States#1451in Sports

The average Athleta fan in United States is 37.6 years old, more female, and lives primarily in California.

Most fans live in California, New York, Texas.

Top affinities include Home decorating ideas, Diaper bag, Fabletics, with strongest over-indexing on Home decorating ideas (2.27× the country average).

Demographically, the Athleta audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Design Affinity, Pet Ownership.

The typical Athleta fan in United States is more female, around 37.6 years old, with strong Design Affinity tendencies and a notable affinity for Home decorating ideas.

Category: Sports · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.7M
in United States
Gender
72.0%♀
28.0% male
Age
37.6
average years
Country rank
#16229
among all objects in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Athleta

72.0% are female, 28.0% are male, average age 37.6.

Fig. 02

Gender split

72.0%
Female
28.0%
Male
Demographic split for Athleta audience in United States
MetricValue
Female72.0%
Male28.0%
Average age37.6
Estimated audience size1.7M
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Athleta audience in United States
Age bracketShare%
16-2422%
25-3423%
35-4421%
45-5420%
55+14%
Fig. 04

Worldwide distribution

87.1%

of the worldwide Athleta audience comes from United States.

Worldwide audience distribution share by country for Athleta
CountryShare
United States87.1%
Canada5.9%
Japan3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Athleta customers by region in United States
#RegionReachAffinity×
01Minnesota~60K2.04×
02Massachusetts~60K1.66×
03Connecticut~30K1.53×
04Montana~8K1.45×
05Colorado~40K1.43×
06South Dakota~6K1.38×
07Nebraska~10K1.37×
08New Hampshire~9K1.36×
09Vermont~4K1.30×
10Washington, District of Columbia~4K1.25×
11New Jersey~60K1.23×
12Rhode Island~7K1.20×
13Illinois~80K1.18×
14Wisconsin~40K1.18×
15Utah~20K1.18×
16Maine~8K1.17×
17Virginia~50K1.16×
18Pennsylvania~80K1.14×
19Iowa~20K1.12×
20North Dakota~5K1.11×
21Kansas~20K1.10×
22Missouri~30K1.06×
23North Carolina~60K1.05×
24Oregon~20K1.03×
25Washington~40K1.02×
26New York~100K1.00×
27Idaho~10K1.00×
28Ohio~60K0.99×
29Michigan~50K0.97×
30Maryland~30K0.93×
31South Carolina~30K0.90×
32Oklahoma~20K0.86×
33Tennessee~30K0.84×
34Delaware~4K0.84×
35California~200K0.83×
36Arizona~30K0.83×
37Arkansas~10K0.83×
38Kentucky~20K0.75×
39Texas~80K0.71×
40Georgia~40K0.71×
41Indiana~20K0.69×
42Alabama~20K0.68×
43Louisiana~20K0.66×
44Florida~70K0.65×
45Alaska~2K0.63×
46Nevada~10K0.60×
47New Mexico~6K0.52×
48Mississippi~7K0.46×
49Hawaii~3K0.46×
50West Virginia~4K0.38×
Fig. 06

Affinity by region

Affinity by region — Athleta, United States
0.38×1.00×2.04×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Athleta audience vs. the country average
#·InterestCategoryAffinity×
01Home decorating ideasHome & Garden2.27×
02Diaper bagKids & Family2.17×
03FableticsFashion & Accessoires2.06×
04Boho-chicFashion & Accessoires2.04×
05Williams-SonomaHome & Garden2.00×
06Home DesignHome & Garden1.99×
07Healthy habitsHealth1.92×
08Infant clothingKids & Family1.91×
09Fashion NovaShopping1.89×
10H.O.M.E.Home & Garden1.82×
11Dog loversPets & Animals1.80×
12Dog collarPets & Animals1.75×
13Kohl'sShopping1.67×
14Pottery BarnHome & Garden1.67×
151080iTechnology & Electronics1.64×
16ChildbirthKids & Family1.60×
17Harry PotterMovies & TV1.59×
18NordstromShopping1.56×
19ULTA BeautyBeauty & Wellness1.56×
20Louis VuittonFashion & Accessoires1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Athleta audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Athleta audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.41×
Pet OwnershipJOY1.22×
MindfulnessBALANCE1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Athleta audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.65×
TraditionCONSERVATISM0.66×
Career OrientationPOWER0.69×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sports audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Athleta over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/athleta-189452” · Methodology