Rascasse Audience Intelligence

Softball Fan Demographics in United States

Softball has an estimated audience of 15,298,198 people in United States.

#33among Sport in United States
#1546among Topic in United States
#167in Sports

The average Softball fan in United States is 39.1 years old, more male, and lives primarily in California.

By number of fans, Softball ranks #33 among the 511 objects in Sport in United States — 1.4× the group median.

Its fans are 0.7 years older than the group average of 38.4.

Compared with the other 510 objects in Sport, Softball fans stand out for their interest in Manny Machado, College softball and Baseball glove.

Interest is seasonal: March, April and May account for 36% of the year's searches, December is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Manny Machado, College softball, Baseball glove, with strongest over-indexing on Manny Machado (7.97× the country average).

Demographically, the Softball audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Sports Activity, Patriotism.

The typical Softball fan in United States is more male, around 39.1 years old, with strong Sports Activity tendencies and a notable affinity for Manny Machado.

Category: Sports · Type: Topic · Subtype: Sport

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
15.3M
in United States
Gender
43.3%♀
56.7% male
Age
39.1
average years
Country rank
#2240
among all objects in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Softball fans

43.3% are female, 56.7% are male, average age 39.1.

Fig. 02

Gender split

43.3%
Female
56.7%
Male
Demographic split for Softball audience in United States
MetricValue
Female43.3%
Male56.7%
Average age39.1
Estimated audience size15,298,198
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Softball audience in United States
Age bracketShare%
16-2424%
25-3417%
35-4420%
45-5420%
55+19%
Fig. 04

Worldwide distribution

57.1%

of the worldwide Softball audience comes from United States.

Worldwide audience distribution share by country for Softball
CountryShare
United States57.1%
Japan18.0%
Canada3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Softball fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~700K3.67×
02Nebraska~100K1.59×
03Alabama~300K1.50×
04Iowa~200K1.37×
05Mississippi~200K1.36×
06Kansas~200K1.34×
07Arkansas~200K1.28×
08West Virginia~100K1.28×
09Texas~1.5M1.22×
10Indiana~400K1.22×
11Louisiana~300K1.19×
12South Dakota~50K1.15×
13Pennsylvania~700K1.12×
14Kentucky~200K1.08×
15New Mexico~100K1.08×
16Ohio~600K1.07×
17Missouri~300K1.07×
18New Jersey~400K1.03×
19South Carolina~300K1.02×
20Wisconsin~300K1.01×
21Tennessee~300K1.00×
22North Dakota~40K1.00×
23Illinois~600K0.99×
24Georgia~500K0.99×
25North Carolina~500K0.96×
26Virginia~400K0.93×
27Minnesota~200K0.92×
28Arizona~300K0.91×
29California~1.5M0.90×
30Idaho~70K0.88×
31Michigan~400K0.87×
32Maine~50K0.86×
33Connecticut~100K0.85×
34Utah~100K0.84×
35Delaware~40K0.84×
36Massachusetts~300K0.81×
37Maryland~200K0.81×
38New Hampshire~50K0.80×
39New York~700K0.79×
40Oregon~200K0.79×
41Hawaii~50K0.78×
42Florida~800K0.77×
43Washington~300K0.77×
44Rhode Island~40K0.76×
45Wyoming~20K0.76×
46Montana~40K0.75×
47Vermont~20K0.74×
48Alaska~20K0.67×
49Nevada~100K0.65×
50Colorado~200K0.64×
Fig. 06

Affinity by region

Affinity by region — Softball, United States
0.64×1.00×3.67×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Softball audience vs. the country average
#·InterestCategoryAffinity×
01Manny MachadoSports7.97×
02College softballSports7.17×
03Baseball gloveSports6.18×
04Little League World SeriesSports6.08×
05Clayton KershawSports5.78×
06Bryce HarperSports5.28×
07USA BaseballSports5.19×
08Phil CollinsMusic & Radio4.58×
09College baseballSports4.54×
10Major League Baseball All-Star GameSports4.18×
11Minor League BaseballSports3.90×
12Baseball batSports3.41×
13World SeriesSports3.41×
14MLB NetworkSports3.21×
15MLB.comSports2.55×
16Chicago CubsSports2.17×
17Detroit TigersSports2.00×
18VolleyballSports1.81×
19MLBSports1.68×
20Los Angeles LakersSports1.58×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Softball audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Softball audience vs. the country average · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.10×
PatriotismCONSERVATISM1.08×
DIY MentalityTHRILL1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Softball audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.72×
Career OrientationPOWER0.81×
Design AffinityPREMIUM0.81×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sport audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Softball over the last 12 months. Modelled, not counted; people interested in several topics count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/softball-2521” · Methodology