Rascasse Audience Intelligence

Buffalo Sabres Fan Demographics in United States

Buffalo Sabres has an estimated audience of 7.2M people in United States.

#5among Ice hockey in United States
#103among teams in United States#400in Sports

The average Buffalo Sabres fan in United States is 39.1 years old, more male, and lives primarily in New York.

By number of fans, Buffalo Sabres ranks #3 among the 33 NHL teams in United States — 2.1× the group median.

Its fans are 0.8 years older than the group average of 38.3.

Women make up 33.6% of the fan base, 1.1 percentage points fewer than the group average.

Compared with the other 32 NHL teams, Buffalo Sabres fans stand out for their interest in The Buffalo News, WGRZ and Buffalo Bisons.

In Q2/2026, search interest was +1,006.0% on the same quarter a year earlier; the median across the group was +16.9%.

Interest is seasonal: March, April and May account for 43% of the year's searches, August is the quietest month.

Most fans live in New York, Florida, Pennsylvania.

Top affinities include The Buffalo News, Connor McDavid, WGRZ, with strongest over-indexing on The Buffalo News (121.48× the country average).

Demographically, the Buffalo Sabres audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Community Orientation, Design Affinity.

The typical Buffalo Sabres fan in United States is more male, around 39.1 years old, with strong Community Orientation tendencies and a notable affinity for The Buffalo News.

Category: Sports · Type: Team · Subtype: Ice hockey

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
7.2M
in United States
Gender
33.6%♀
66.4% male
Age
39.1
average years
Country rank
#4835
among all objects in United States
Fig. 01

Search interest · 12-month trend

+1006%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Buffalo Sabres fans

33.6% are female, 66.4% are male, average age 39.1.

Fig. 02

Gender split

33.6%
Female
66.4%
Male
Demographic split for Buffalo Sabres audience in United States
MetricValue
Female33.6%
Male66.4%
Average age39.1
Estimated audience size7.2M
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Buffalo Sabres audience in United States
Age bracketShare%
16-2425%
25-3418%
35-4418%
45-5419%
55+21%
Fig. 04

Worldwide distribution

71.3%

of the worldwide Buffalo Sabres audience comes from United States.

Worldwide audience distribution share by country for Buffalo Sabres
CountryShare
United States71.3%
Canada21.0%
Germany0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Buffalo Sabres fans by region: top regions in United States
#RegionReachAffinity×
01New York~5.5M14.08×
02Vermont~30K2.23×
03Florida~800K1.66×
04Pennsylvania~400K1.46×
05North Carolina~300K1.39×
06New Hampshire~40K1.37×
07Massachusetts~200K1.30×
08South Carolina~200K1.30×
09Maine~40K1.24×
10Virginia~200K1.04×
11Connecticut~80K1.02×
12Nevada~70K0.99×
13Colorado~100K0.91×
14Alaska~10K0.88×
15Rhode Island~20K0.87×
16Michigan~200K0.85×
17Ohio~200K0.84×
18Delaware~20K0.82×
19Washington, District of Columbia~10K0.81×
20West Virginia~30K0.75×
21Arizona~100K0.73×
22Minnesota~90K0.72×
23Maryland~90K0.71×
24Montana~20K0.69×
25Tennessee~100K0.67×
26New Jersey~100K0.66×
27North Dakota~10K0.64×
28Georgia~100K0.57×
29South Dakota~10K0.57×
30Kentucky~50K0.55×
31Missouri~70K0.53×
32Idaho~20K0.52×
33Indiana~80K0.51×
34Illinois~100K0.50×
35Utah~30K0.50×
36Washington~80K0.48×
37Hawaii~10K0.47×
38New Mexico~20K0.46×
39Alabama~50K0.44×
40Nebraska~20K0.43×
41Wisconsin~50K0.42×
42Iowa~30K0.42×
43Oregon~40K0.40×
44Kansas~20K0.39×
45Mississippi~20K0.34×
46Texas~200K0.33×
47Oklahoma~30K0.33×
48California~300K0.31×
49Louisiana~30K0.31×
50Arkansas~20K0.29×
Fig. 06

Affinity by region

Affinity by region — Buffalo Sabres, United States
0.29×1.00×14.08×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Buffalo Sabres audience vs. the country average
#·InterestCategoryAffinity×
01The Buffalo NewsNews121.48×
02Connor McDavidSports105.69×
03WGRZMovies & TV103.93×
04Buffalo BisonsSports88.63×
05WIVB-TVMovies & TV88.59×
06Buffalo–Niagara Falls metropolitan areaTravel & Leisure82.35×
07Niagara Falls, New YorkTravel & Leisure72.89×
08ccm hockeySports65.73×
09Erie County, New YorkTravel & Leisure63.73×
10Calgary FlamesSports58.82×
11Washington CapitalsSports27.81×
12Montreal CanadiensSports26.47×
13Democrat and ChronicleNews20.54×
14USA HockeySports20.12×
15Hurricanes (rugby union)Sports20.00×
16NHL (video game series)Games18.06×
17M&T BankBusiness & Career17.79×
18Tim HortonSports13.72×
19WegmansShopping10.18×
20Buffalo BillsSports9.38×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Buffalo Sabres audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Buffalo Sabres audience vs. the country average · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.25×
Design AffinityPREMIUM1.14×
Sports ActivityPOWER1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Buffalo Sabres audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.66×
Urban LifestyleOPEN0.67×
MindfulnessBALANCE0.69×
0×1.00× baseline2×
Appendix

Explore more audiences

More Ice hockey audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Buffalo Sabres over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/buffalo-sabres-4628” · Methodology