Rascasse Audience Intelligence

Lufthansa Target Market in United States

Lufthansa has an estimated audience of 3,436,794 people in United States.

#20among Airline in United States#1021among Brand in United States#753in Travel & Leisure

The average Lufthansa fan in United States is 39.1 years old, balanced, and lives primarily in California.

By number of fans, Lufthansa ranks #20 among the 257 objects in Airline in United States — 4.2× the group median.

Its fans are 1.4 years younger than the group average of 40.5.

Women make up 47.3% of the fan base, 4.0 percentage points fewer than the group average.

Compared with the other 256 objects in Airline, Lufthansa fans stand out for their interest in Travel Agent (magazine), Air Miles and Munich Airport.

Most fans live in California, Florida, Texas.

Top affinities include Travel Agent (magazine), Air Miles, Munich Airport, with strongest over-indexing on Travel Agent (magazine) (155.33× the country average).

Demographically, the Lufthansa audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Quality Awareness, Travelling.

The typical Lufthansa fan in United States is balanced, around 39.1 years old, with strong Quality Awareness tendencies and a notable affinity for Travel Agent (magazine).

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
3.4M
in United States
Gender
47.3%♀
52.7% male
Age
39.1
average years
Country rank
#9077
among all objects in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Lufthansa

47.3% are female, 52.7% are male, average age 39.1.

Fig. 02

Gender split

47.3%
Female
52.7%
Male
Demographic split for Lufthansa audience in United States
MetricValue
Female47.3%
Male52.7%
Average age39.1
Estimated audience size3,436,794
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Lufthansa audience in United States
Age bracketShare%
16-2423%
25-3419%
35-4418%
45-5420%
55+20%
Fig. 04

Worldwide distribution

8.8%

of the worldwide Lufthansa audience comes from United States.

Worldwide audience distribution share by country for Lufthansa
CountryShare
Germany29.3%
United States8.8%
Italy7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Lufthansa customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K2.70×
02Colorado~100K2.38×
03Massachusetts~200K2.24×
04Illinois~200K1.74×
05California~700K1.67×
06New Jersey~200K1.67×
07New Hampshire~20K1.59×
08North Carolina~200K1.53×
09Washington~100K1.52×
10Missouri~100K1.52×
11Virginia~100K1.49×
12Florida~300K1.46×
13New York~300K1.44×
14Texas~300K1.31×
15Maryland~80K1.28×
16Alaska~9K1.26×
17Rhode Island~10K1.24×
18Michigan~100K1.18×
19Connecticut~40K1.18×
20Vermont~7K1.11×
21Maine~10K1.05×
22Hawaii~20K1.02×
23Minnesota~60K0.96×
24Nevada~30K0.96×
25Georgia~100K0.92×
26Delaware~9K0.91×
27South Carolina~50K0.89×
28Pennsylvania~100K0.85×
29Wisconsin~50K0.79×
30Wyoming~5K0.79×
31Oregon~30K0.76×
32Arizona~60K0.74×
33Idaho~10K0.64×
34Montana~7K0.64×
35Kansas~20K0.63×
36Ohio~70K0.59×
37Iowa~20K0.58×
38New Mexico~10K0.58×
39Indiana~40K0.56×
40Nebraska~10K0.55×
41Oklahoma~20K0.54×
42Tennessee~40K0.52×
43South Dakota~5K0.51×
44Utah~20K0.47×
45Kentucky~20K0.41×
46Arkansas~10K0.41×
47Louisiana~20K0.40×
48Alabama~20K0.39×
49West Virginia~7K0.39×
50Mississippi~9K0.30×
Fig. 06

Affinity by region

Affinity by region — Lufthansa, United States
0.30×1.00×2.70×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Lufthansa audience vs. the country average
#·InterestCategoryAffinity×
01Travel Agent (magazine)Website / Newspaper / Magazine155.33×
02Air MilesTravel & Leisure151.74×
03Munich AirportTravel & Leisure139.93×
04Malaysia AirlinesTravel & Leisure127.89×
05Brussels AirlinesTravel & Leisure103.13×
06QlikBusiness & Career99.81×
07Air IndiaTravel & Leisure87.69×
08Etihad AirwaysTravel & Leisure34.80×
09Qatar AirwaysTravel & Leisure29.81×
10Air FranceTravel & Leisure24.24×
11EmiratesTravel & Leisure22.30×
12Air CanadaTravel & Leisure21.01×
13FlightAwareTravel & Leisure18.65×
14ChangeMusic & Radio18.38×
15BelgiumTravel & Leisure18.37×
16AmsterdamTravel & Leisure17.50×
17Dallas/Fort Worth International AirportTravel & Leisure16.26×
18British AirwaysTravel & Leisure15.92×
19ChinaTravel & Leisure7.38×
20AustraliaTravel & Leisure4.48×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Lufthansa audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Lufthansa audience vs. the country average · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.19×
TravellingTHRILL2.55×
PatriotismCONSERVATISM2.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Lufthansa audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.84×
Community OrientationOPEN1.00×
Price SensitivityPREMIUM1.04×
0×1.00× baseline2×
Appendix

Explore more audiences

More Airline audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Lufthansa over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/lufthansa-3520” · Methodology