Rascasse Audience Intelligence

Skechers Target Market in United States

Skechers has an estimated audience of 12.2M people in United States.

#3among Footwear in United States
#294among brands in United States#145in Fashion & Accessoires

The average Skechers fan in United States is 44.8 years old, more female, and lives primarily in California.

By number of fans, Skechers ranks #3 among the 89 objects in Footwear in United States — 30.1× the group median.

Its fans are 5.9 years older than the group average of 38.9.

Women make up 66.8% of the fan base, 5.6 percentage points more than the group average.

Compared with the other 88 objects in Footwear, Skechers fans stand out for their interest in DC Shoes, Nike+ and Puma.

Most fans live in California, Florida, Texas.

Top affinities include DC Shoes, Nike+, Puma, with strongest over-indexing on DC Shoes (15.47× the country average).

Demographically, the Skechers audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Early Adopter Mentality, Creativity.

The typical Skechers fan in United States is more female, around 44.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for DC Shoes.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
12.2M
in United States
Gender
66.8%♀
33.2% male
Age
44.8
average years
Country rank
#2869
among all objects in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Skechers

66.8% are female, 33.2% are male, average age 44.8.

Fig. 02

Gender split

66.8%
Female
33.2%
Male
Demographic split for Skechers audience in United States
MetricValue
Female66.8%
Male33.2%
Average age44.8
Estimated audience size12.2M
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Skechers audience in United States
Age bracketShare%
16-2411%
25-3415%
35-4419%
45-5422%
55+33%
Fig. 04

Worldwide distribution

22.1%

of the worldwide Skechers audience comes from United States.

Worldwide audience distribution share by country for Skechers
CountryShare
United States22.1%
United Kingdom6.4%
Turkey6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Skechers customers by region in United States
#RegionReachAffinity×
01New Jersey~500K1.45×
02Nevada~200K1.43×
03Florida~1M1.41×
04New York~1M1.31×
05Rhode Island~50K1.25×
06Texas~1M1.24×
07California~2M1.23×
08Arizona~300K1.21×
09New Mexico~90K1.19×
10New Hampshire~60K1.19×
11Connecticut~200K1.18×
12Delaware~40K1.18×
13Illinois~500K1.16×
14Pennsylvania~500K1.14×
15Massachusetts~300K1.08×
16Ohio~500K1.06×
17West Virginia~70K1.06×
18Oklahoma~200K1.05×
19Nebraska~70K1.04×
20Michigan~400K1.03×
21Wisconsin~200K1.03×
22Tennessee~300K1.02×
23Indiana~200K0.99×
24Kansas~100K0.99×
25Louisiana~200K0.98×
26Iowa~100K0.98×
27Virginia~300K0.96×
28Maryland~200K0.96×
29Colorado~200K0.96×
30Hawaii~50K0.95×
31South Carolina~200K0.94×
32Maine~50K0.93×
33Georgia~400K0.92×
34North Carolina~400K0.92×
35Arkansas~100K0.92×
36Missouri~200K0.91×
37Minnesota~200K0.90×
38Alabama~200K0.89×
39Kentucky~100K0.88×
40South Dakota~30K0.88×
41Utah~100K0.86×
42Mississippi~90K0.85×
43Washington~200K0.83×
44North Dakota~20K0.83×
45Vermont~20K0.81×
46Montana~30K0.78×
47Wyoming~20K0.76×
48Idaho~50K0.75×
49Oregon~100K0.68×
50Alaska~20K0.62×
Fig. 06

Affinity by region

Affinity by region — Skechers, United States
0.62×1.00×1.45×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Skechers audience vs. the country average
#·InterestCategoryAffinity×
01DC ShoesFashion & Accessoires15.47×
02Nike+Sports10.89×
03PumaFashion & Accessoires8.31×
04Nike SkateboardingSports7.70×
05Sportswear (fashion)Fashion & Accessoires7.44×
06StussyFashion & Accessoires5.85×
07CarharttFashion & Accessoires5.60×
08ASICSFashion & Accessoires5.11×
09Line of creditBusiness & Career4.99×
10QVCMovies & TV3.85×
11New BalanceFashion & Accessoires3.28×
122010s in fashionFashion & Accessoires3.14×
13Sneaker collectingFashion & Accessoires3.07×
14Christmas EveKids & Family2.74×
15Kohl'sShopping2.30×
16Sam's ClubShopping1.86×
17Old NavyFashion & Accessoires1.76×
18Macy'sShopping1.73×
19CostcoShopping1.67×
20WalmartShopping1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Skechers audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Skechers audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.33×
CreativityOPEN1.31×
Price SensitivityPREMIUM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Skechers audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.59×
MindfulnessBALANCE0.70×
Urban LifestyleOPEN0.74×
0×1.00× baseline2×
Appendix

Explore more audiences

More Footwear audiences in United States

See Skechers audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Skechers over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/skechers-445” · Methodology