Rascasse Audience Intelligence

Taylor Swift Audience in United States

Taylor Swift has an estimated audience of 46.1M people in United States.

#1among Pop in United States#7among people in United States#28in Music & Radio

The average Taylor Swift fan in United States is 35.5 years old, more female, and lives primarily in California.

By number of fans, Taylor Swift ranks #1 among the 1572 objects in Pop in United States — 15.1× the group median.

Its fans are 4.7 years younger than the group average of 40.2.

Women make up 65.6% of the fan base, 6.1 percentage points more than the group average.

Compared with the other 1571 objects in Pop, Taylor Swift fans stand out for their interest in Jack Antonoff, Gracie Abrams and Chappell Roan.

Interest is seasonal: September, October and November account for 35% of the year's searches, July is the quietest month.

Most fans live in California, Texas, New York.

Top affinities include Zara Larsson, Jack Antonoff, Gracie Abrams, with strongest over-indexing on Zara Larsson (9.5× the country average).

Demographically, the Taylor Swift audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Extroversion, Design Affinity.

The typical Taylor Swift fan in United States is more female, around 35.5 years old, with strong Extroversion tendencies and a notable affinity for Zara Larsson.

Category: Music & Radio · Type: Person · Subtype: Pop

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
46.1M
in United States
Gender
65.6%♀
34.4% male
Age
35.5
average years
Country rank
#456
among all objects in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Taylor Swift fans

65.6% are female, 34.4% are male, average age 35.5.

Fig. 02

Gender split

65.6%
Female
34.4%
Male
Demographic split for Taylor Swift audience in United States
MetricValue
Female65.6%
Male34.4%
Average age35.5
Estimated audience size46.1M
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Taylor Swift audience in United States
Age bracketShare%
16-2432%
25-3422%
35-4416%
45-5415%
55+14%
Fig. 04

Worldwide distribution

43.0%

of the worldwide Taylor Swift audience comes from United States.

Worldwide audience distribution share by country for Taylor Swift
CountryShare
United States43.0%
United Kingdom6.3%
Canada5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Taylor Swift fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~1M1.39×
02Kansas~600K1.38×
03Pennsylvania~2M1.19×
04Massachusetts~1M1.19×
05Maine~200K1.14×
06Minnesota~900K1.13×
07Ohio~2M1.11×
08New Hampshire~200K1.11×
09Connecticut~500K1.10×
10Rhode Island~200K1.10×
11Vermont~100K1.10×
12Utah~500K1.09×
13Iowa~500K1.09×
14Washington~1M1.08×
15Indiana~1M1.08×
16Colorado~900K1.08×
17Wisconsin~900K1.07×
18Nebraska~300K1.05×
19Oregon~600K1.04×
20South Dakota~100K1.04×
21Virginia~1M1.03×
22Arizona~1M1.03×
23Kentucky~600K1.03×
24Washington, District of Columbia~100K1.03×
25Tennessee~1M1.02×
26Illinois~2M1.01×
27West Virginia~200K1.01×
28Alabama~700K1.00×
29Michigan~1.5M0.99×
30Montana~100K0.98×
31North Carolina~1.5M0.97×
32New Jersey~1M0.97×
33Alaska~100K0.97×
34Idaho~200K0.94×
35Delaware~100K0.93×
36North Dakota~100K0.93×
37New York~2.5M0.91×
38Oklahoma~500K0.91×
39California~5M0.89×
40Maryland~800K0.89×
41South Carolina~700K0.89×
42Arkansas~400K0.89×
43Texas~2.5M0.86×
44Florida~2.5M0.85×
45Louisiana~500K0.85×
46New Mexico~200K0.82×
47Georgia~1M0.80×
48Nevada~300K0.75×
49Mississippi~300K0.75×
50Hawaii~100K0.75×
Fig. 06

Affinity by region

Affinity by region — Taylor Swift, United States
0.75×1.00×1.39×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Taylor Swift audience vs. the country average
#·InterestCategoryAffinity×
01Zara LarssonMusic & Radio9.50×
02Jack AntonoffMusic & Radio5.76×
03Gracie AbramsMusic & Radio5.20×
04Chappell RoanMusic & Radio3.68×
05Princess PollyFashion & Accessoires3.48×
06Sabrina CarpenterMusic & Radio2.86×
07Millie Bobby BrownMovies & TV2.79×
08Aerie (American Eagle Outfitters)Brand2.35×
09Health And BeautyBeauty & Wellness2.30×
10Makeup TutorialsBeauty & Wellness2.25×
11Natural skin careBeauty & Wellness2.05×
12Stranger ThingsMovies & TV1.99×
13Fashion NovaShopping1.95×
14Self careHealth1.84×
15Self-loveHealth1.80×
16ULTA BeautyBeauty & Wellness1.79×
17LivemusicMusic & Radio1.69×
18Harry PotterMovies & TV1.68×
19Macy'sShopping1.62×
20SupermanMovies & TV1.53×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Taylor Swift audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Taylor Swift audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.25×
Design AffinityPREMIUM1.24×
Pet OwnershipJOY1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Taylor Swift audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.60×
Quality AwarenessPREMIUM0.73×
Career OrientationPOWER0.74×
0×1.00× baseline2×
Appendix

Explore more audiences

More Pop audiences in United States

Related rankings

See Taylor Swift audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Taylor Swift over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/taylor-swift-2372” · Methodology