Rascasse Audience Intelligence

Nike Women Target Market in United States

Nike Women has an estimated audience of 2.6M people in United States.

#18among Sportswear in United States
#1284among brands in United States#543in Fashion & Accessoires

The average Nike Women fan in United States is 34.0 years old, more female, and lives primarily in California.

By number of fans, Nike Women ranks #18 among the 101 objects in Sportswear in United States — 66.6× the group median.

Its fans are 0.8 years younger than the group average of 34.8.

Women make up 64.6% of the fan base, 14.8 percentage points more than the group average.

Compared with the other 100 objects in Sportswear, Nike Women fans stand out for their interest in Biohacking, Fitness app and Skechers.

Most fans live in California, Texas, New York.

Top affinities include Biohacking, Fitness app, ASICS, with strongest over-indexing on Biohacking (13.08× the country average).

Demographically, the Nike Women audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

The typical Nike Women fan in United States is more female, around 34.0 years old, with strong Indulgence tendencies and a notable affinity for Biohacking.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.6M
in United States
Gender
64.6%♀
35.4% male
Age
34.0
average years
Country rank
#11862
among all objects in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Nike Women

64.6% are female, 35.4% are male, average age 34.0.

Fig. 02

Gender split

64.6%
Female
35.4%
Male
Demographic split for Nike Women audience in United States
MetricValue
Female64.6%
Male35.4%
Average age34.0
Estimated audience size2.6M
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Nike Women audience in United States
Age bracketShare%
16-2432%
25-3425%
35-4421%
45-5414%
55+8%
Fig. 04

Worldwide distribution

70.8%

of the worldwide Nike Women audience comes from United States.

Worldwide audience distribution share by country for Nike Women
CountryShare
United States70.8%
United Kingdom8.5%
India6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Nike Women customers by region in United States
#RegionReachAffinity×
01California~500K1.54×
02Louisiana~50K1.31×
03Texas~200K1.29×
04Georgia~100K1.28×
05New York~200K1.25×
06Alabama~50K1.25×
07Mississippi~30K1.25×
08Illinois~100K1.16×
09Kentucky~40K1.16×
10Tennessee~60K1.15×
11Florida~200K1.14×
12New Jersey~80K1.14×
13Arizona~70K1.14×
14Oklahoma~30K1.14×
15Maryland~50K1.13×
16Oregon~40K1.09×
17Arkansas~30K1.09×
18New Mexico~20K1.08×
19Connecticut~30K1.07×
20Nevada~30K1.07×
21Massachusetts~60K1.05×
22South Carolina~40K1.05×
23West Virginia~10K1.05×
24Ohio~90K1.01×
25North Carolina~90K1.01×
26Indiana~50K1.01×
27Michigan~80K0.99×
28Missouri~50K0.98×
29Rhode Island~8K0.97×
30Washington~60K0.96×
31Kansas~20K0.95×
32Utah~20K0.94×
33Pennsylvania~90K0.93×
34Washington, District of Columbia~5K0.91×
35Colorado~40K0.90×
36Nebraska~10K0.90×
37Delaware~7K0.90×
38North Dakota~5K0.90×
39Iowa~20K0.89×
40Hawaii~10K0.89×
41South Dakota~6K0.89×
42Virginia~60K0.88×
43Alaska~5K0.88×
44Minnesota~40K0.86×
45Idaho~10K0.85×
46Maine~9K0.85×
47Vermont~4K0.85×
48Montana~7K0.83×
49New Hampshire~8K0.82×
50Wisconsin~40K0.81×
Fig. 06

Affinity by region

Affinity by region — Nike Women, United States
0.81×1.00×1.54×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Nike Women audience vs. the country average
#·InterestCategoryAffinity×
01BiohackingTechnology & Electronics13.08×
02Fitness appSports9.24×
03ASICSFashion & Accessoires7.07×
04SkechersFashion & Accessoires6.25×
05Air JordanFashion & Accessoires5.92×
06Bergdorf GoodmanFashion & Accessoires5.90×
07Sneaker collectingFashion & Accessoires4.53×
08ULTA BeautyBeauty & Wellness3.88×
09QVCShopping3.83×
10CVS PharmacyShopping3.63×
11Discount storesShopping3.61×
12H&MShopping3.33×
13Trader Joe'sShopping2.78×
14WalgreensShopping2.68×
15Shopping mallsShopping2.63×
16Target CorporationShopping2.50×
17Personal careHealth2.37×
18NordstromShopping2.25×
19HobbyHome & Garden1.89×
20TikTokInternet & Social Media1.59×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Nike Women audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Nike Women audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.37×
Price SensitivityPREMIUM2.30×
Luxury OrientationPREMIUM1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Nike Women audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.76×
TraditionCONSERVATISM0.81×
IndividualismJOY0.83×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sportswear audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Nike Women over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/nike-women-12794” · Methodology