Rascasse Audience Intelligence

Gatorade Target Market in United States

Gatorade has an estimated audience of 4.4M people in United States.

#5among Soft drinks in United States#838among brands in United States#506in Food & Beverages

The average Gatorade fan in United States is 38.2 years old, more male, and lives primarily in California.

By number of fans, Gatorade ranks #5 among the 76 objects in Soft drinks in United States — 40.0× the group median.

Its fans are 3.3 years older than the group average of 34.9.

Women make up 36.6% of the fan base, 16.9 percentage points fewer than the group average.

Compared with the other 75 objects in Soft drinks, Gatorade fans stand out for their interest in Electrolyte, NBA TV and Circle K.

Most fans live in California, Texas, Florida.

Top affinities include Electrolit, Electrolyte, Soft drinks, with strongest over-indexing on Electrolit (19.91× the country average).

Demographically, the Gatorade audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Need for Security.

The typical Gatorade fan in United States is more male, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for Electrolit.

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
4.4M
in United States
Gender
36.6%♀
63.4% male
Age
38.2
average years
Country rank
#7626
among all objects in United States
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Gatorade

36.6% are female, 63.4% are male, average age 38.2.

Fig. 02

Gender split

36.6%
Female
63.4%
Male
Demographic split for Gatorade audience in United States
MetricValue
Female36.6%
Male63.4%
Average age38.2
Estimated audience size4.4M
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Gatorade audience in United States
Age bracketShare%
16-2424%
25-3419%
35-4421%
45-5418%
55+18%
Fig. 04

Worldwide distribution

35.0%

of the worldwide Gatorade audience comes from United States.

Worldwide audience distribution share by country for Gatorade
CountryShare
United States35.0%
Brazil20.0%
Mexico5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Gatorade customers by region in United States
#RegionReachAffinity×
01Texas~400K1.30×
02Illinois~200K1.21×
03Nebraska~30K1.18×
04California~600K1.14×
05North Carolina~200K1.14×
06New Jersey~100K1.13×
07Indiana~100K1.13×
08New York~300K1.12×
09Pennsylvania~200K1.11×
10Georgia~200K1.11×
11Maryland~90K1.10×
12Florida~300K1.09×
13South Carolina~80K1.09×
14Iowa~50K1.09×
15Minnesota~80K1.07×
16Alabama~70K1.07×
17Kentucky~60K1.07×
18Connecticut~50K1.07×
19Mississippi~40K1.07×
20Ohio~200K1.06×
21Virginia~100K1.06×
22Kansas~40K1.06×
23Michigan~100K1.05×
24Wisconsin~80K1.02×
25South Dakota~10K1.02×
26Arizona~100K1.01×
27Arkansas~40K1.01×
28Tennessee~90K1.00×
29Nevada~40K1.00×
30Massachusetts~90K0.99×
31Missouri~80K0.98×
32Oklahoma~50K0.98×
33New Mexico~30K0.98×
34North Dakota~10K0.98×
35West Virginia~20K0.97×
36Delaware~10K0.97×
37Washington~90K0.95×
38Louisiana~60K0.95×
39Rhode Island~10K0.92×
40Utah~40K0.91×
41Oregon~50K0.90×
42Colorado~70K0.87×
43Maine~20K0.87×
44New Hampshire~10K0.86×
45Idaho~20K0.84×
46Vermont~7K0.82×
47Washington, District of Columbia~7K0.79×
48Montana~10K0.78×
49Hawaii~10K0.75×
50Alaska~7K0.73×
Fig. 06

Affinity by region

Affinity by region — Gatorade, United States
0.73×1.00×1.30×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Gatorade audience vs. the country average
#·InterestCategoryAffinity×
01ElectrolitFood & Beverages19.91×
02ElectrolyteHealth10.77×
03Soft drinksFood & Beverages3.47×
04NBA TVSports2.75×
05Circle KShopping2.67×
06Little CaesarsFood & Beverages2.35×
07Domino's PizzaFood & Beverages2.26×
08Buffalo Wild WingsFood & Beverages2.26×
09NFL NetworkSports2.25×
10CBS SportsSports2.12×
11Pizza HutFood & Beverages2.07×
12Panda ExpressFood & Beverages2.03×
13Raising Cane's Chicken FingersFood & Beverages1.92×
14AutoZoneCars & Mobility1.86×
15Taco BellFood & Beverages1.84×
16WingstopFood & Beverages1.83×
17SubwayFood & Beverages1.73×
18MexicoTravel & Leisure1.73×
19Mobile gameGames1.69×
20Video gamesGames1.60×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Gatorade audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Gatorade audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.22×
Need for SecurityCONSERVATISM1.16×
Convenience OrientationPREMIUM1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Gatorade audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.49×
SustainabilityBALANCE0.50×
CreativityOPEN0.65×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soft drinks audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Gatorade over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/gatorade-7501” · Methodology