Rascasse Audience Intelligence

Tomorrowland Audience in United States

Tomorrowland has an estimated audience of 4.2M people in United States.

#9among Music festival in United States#91among events in United States#644in Music & Radio

The average Tomorrowland fan in United States is 31.6 years old, balanced, and lives primarily in California.

By number of fans, Tomorrowland ranks #9 among the 850 objects in Music festival in United States — 11.6× the group median.

Its fans are 6.4 years younger than the group average of 38.0.

Women make up 47.2% of the fan base, 6.7 percentage points fewer than the group average.

Compared with the other 849 objects in Music festival, Tomorrowland fans stand out for their interest in Bath and Bodyworks, Bad Bunny and Anime convention.

Interest is seasonal: January, July and August account for 36% of the year's searches, October is the quietest month.

Most fans live in California, Florida, Texas.

Top affinities include Bath and Bodyworks, Bad Bunny, Anime convention, with strongest over-indexing on Bath and Bodyworks (2.46× the country average).

Demographically, the Tomorrowland audience skews balanced with an average age of 31.6, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.

The typical Tomorrowland fan in United States is balanced, around 31.6 years old, with strong Mindfulness tendencies and a notable affinity for Bath and Bodyworks.

Category: Music & Radio · Type: Event · Subtype: Music festival

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
4.2M
in United States
Gender
47.2%♀
52.8% male
Age
31.6
average years
Country rank
#7706
among all objects in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Tomorrowland fans

47.2% are female, 52.8% are male, average age 31.6.

Fig. 02

Gender split

47.2%
Female
52.8%
Male
Demographic split for Tomorrowland audience in United States
MetricValue
Female47.2%
Male52.8%
Average age31.6
Estimated audience size4.2M
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the Tomorrowland audience in United States
Age bracketShare%
16-2438%
25-3428%
35-4417%
45-5412%
55+6%
Fig. 04

Worldwide distribution

22.4%

of the worldwide Tomorrowland audience comes from United States.

Worldwide audience distribution share by country for Tomorrowland
CountryShare
United States22.4%
Spain5.8%
Mexico5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Tomorrowland fans by region: top regions in United States
#RegionReachAffinity×
01California~800K1.63×
02Nevada~60K1.57×
03Florida~400K1.37×
04Colorado~100K1.36×
05Illinois~200K1.31×
06Washington~100K1.31×
07Arizona~100K1.30×
08Alaska~10K1.30×
09New York~300K1.21×
10Hawaii~20K1.21×
11Massachusetts~100K1.17×
12Washington, District of Columbia~10K1.16×
13Utah~50K1.13×
14Oregon~60K1.12×
15Texas~300K1.10×
16New Mexico~30K1.05×
17New Jersey~100K1.03×
18Montana~10K1.01×
19Idaho~20K0.99×
20Connecticut~40K0.98×
21New Hampshire~20K0.97×
22Rhode Island~10K0.97×
23Virginia~100K0.94×
24Wisconsin~70K0.94×
25Michigan~100K0.92×
26Missouri~70K0.92×
27Minnesota~70K0.92×
28Alabama~60K0.92×
29Georgia~100K0.91×
30Indiana~80K0.91×
31Kansas~30K0.91×
32Vermont~7K0.91×
33Oklahoma~40K0.89×
34Maine~10K0.88×
35North Carolina~100K0.87×
36North Dakota~8K0.87×
37Pennsylvania~100K0.86×
38Tennessee~80K0.85×
39Iowa~30K0.85×
40Nebraska~20K0.85×
41Ohio~100K0.84×
42Maryland~60K0.84×
43Louisiana~50K0.84×
44South Carolina~60K0.82×
45Arkansas~30K0.82×
46South Dakota~9K0.82×
47Kentucky~40K0.78×
48Delaware~9K0.75×
49Mississippi~30K0.72×
50West Virginia~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Tomorrowland, United States
0.72×1.00×1.63×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Tomorrowland audience vs. the country average
#·InterestCategoryAffinity×
01Bath and BodyworksShopping2.46×
02Bad BunnyMusic & Radio2.37×
03Anime conventionLiterature2.36×
04Anime and manga fandomLiterature2.30×
05NBA playoffsSports2.22×
06NBA FinalsSports2.16×
07TwitchGames2.10×
08Harry PotterMovies & TV1.84×
09Taylor SwiftMusic & Radio1.81×
10College footballSports1.72×
11SpotifyInternet & Social Media1.70×
12Anime moviesMovies & TV1.69×
13Heavy metal musicMusic & Radio1.65×
14Electronic musicMusic & Radio1.61×
15NBASports1.54×
16FIFA World CupSports1.53×
17ComicsLiterature1.53×
18MoviesMovies & TV1.51×
19NordstromShopping1.51×
20Jazz musicMusic & Radio1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Tomorrowland audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Tomorrowland audience vs. the country average · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.27×
Luxury OrientationPREMIUM1.23×
Pet OwnershipJOY1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Tomorrowland audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.55×
Price SensitivityPREMIUM0.58×
Convenience OrientationPREMIUM0.60×
0×1.00× baseline2×
Appendix

Explore more audiences

More Music festival audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Tomorrowland over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/tomorrowland-10759” · Methodology