Rascasse Audience Intelligence

Kentucky Wildcats football Fan Demographics in United States

Kentucky Wildcats football has an estimated audience of 2.6M people in United States.

#183among American football in United States
#212among teams in United States#1035in Sports

The average Kentucky Wildcats football fan in United States is 42.5 years old, more male, and lives primarily in Kentucky.

Its fans are 5.0 years older than the group average of 37.5.

Women make up 40.4% of the fan base, 5.5 percentage points more than the group average.

Compared with the other 2734 objects in American football, Kentucky Wildcats football fans stand out for their interest in Arkansas Razorbacks football, Kentucky Wildcats men's basketball and University of Kentucky.

Interest is seasonal: September, October and November account for 80% of the year's searches, May is the quietest month.

Most fans live in Kentucky, Tennessee, Georgia.

Top affinities include Arkansas Razorbacks football, Kentucky Wildcats men's basketball, University of Kentucky, with strongest over-indexing on Arkansas Razorbacks football (33.88× the country average).

Demographically, the Kentucky Wildcats football audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Career Orientation.

The typical Kentucky Wildcats football fan in United States is more male, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Arkansas Razorbacks football.

Category: Sports · Type: Team · Subtype: American football

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.6M
in United States
Gender
40.4%♀
59.6% male
Age
42.5
average years
Country rank
#11889
among all objects in United States
Fig. 01

Search interest · 12-month trend

+56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Kentucky Wildcats football fans

40.4% are female, 59.6% are male, average age 42.5.

Fig. 02

Gender split

40.4%
Female
59.6%
Male
Demographic split for Kentucky Wildcats football audience in United States
MetricValue
Female40.4%
Male59.6%
Average age42.5
Estimated audience size2.6M
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Kentucky Wildcats football audience in United States
Age bracketShare%
16-2419%
25-3414%
35-4416%
45-5423%
55+28%
Fig. 04

Worldwide distribution

95.5%

of the worldwide Kentucky Wildcats football audience comes from United States.

Worldwide audience distribution share by country for Kentucky Wildcats football
CountryShare
United States95.5%
China0.8%
United Kingdom0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Kentucky Wildcats football fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~800K22.33×
02Tennessee~300K5.28×
03Indiana~100K2.78×
04Alabama~100K2.54×
05Mississippi~50K2.29×
06South Carolina~80K1.90×
07Georgia~200K1.87×
08West Virginia~20K1.40×
09Ohio~100K1.12×
10Arkansas~20K0.96×
11Louisiana~30K0.94×
12Florida~200K0.93×
13North Carolina~60K0.76×
14Nebraska~10K0.73×
15Virginia~50K0.70×
16Oklahoma~20K0.68×
17Delaware~4K0.57×
18Texas~90K0.54×
19Washington, District of Columbia~3K0.53×
20Iowa~10K0.50×
21Missouri~20K0.47×
22Nevada~10K0.46×
23Kansas~10K0.46×
24Montana~4K0.45×
25Wyoming~2K0.45×
26Pennsylvania~40K0.41×
27Illinois~40K0.41×
28Michigan~30K0.39×
29South Dakota~3K0.39×
30Alaska~2K0.39×
31North Dakota~2K0.38×
32Maryland~20K0.37×
33Arizona~20K0.33×
34Colorado~10K0.33×
35Hawaii~4K0.33×
36Rhode Island~3K0.33×
37New Mexico~5K0.31×
38Maine~3K0.31×
39New Hampshire~3K0.31×
40Idaho~4K0.30×
41Wisconsin~10K0.29×
42New Jersey~20K0.28×
43Utah~7K0.28×
44Connecticut~7K0.27×
45Massachusetts~10K0.26×
46New York~40K0.25×
47Oregon~8K0.25×
48Minnesota~9K0.22×
49Washington~10K0.20×
50California~50K0.16×
Fig. 06

Affinity by region

Affinity by region — Kentucky Wildcats football, United States
0.16×1.00×22.33×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Kentucky Wildcats football audience vs. the country average
#·InterestCategoryAffinity×
01Arkansas Razorbacks footballSports33.88×
02Kentucky Wildcats men's basketballSports32.05×
03University of KentuckyBusiness & Career25.27×
04Auburn Tigers footballSports21.39×
05Tennessee Volunteers footballSports20.39×
06Florida Gators footballSports19.63×
07Nebraska Cornhuskers footballSports19.06×
08Oregon Ducks footballSports17.44×
09Iowa Hawkeyes footballSports17.31×
10Louisville Cardinals men's basketballSports17.19×
11Florida State Seminoles footballSports15.98×
12Wisconsin Badgers footballSports13.37×
13Miami Hurricanes footballSports11.46×
14Clemson Tigers footballSports11.45×
15Oklahoma Sooners footballSports11.37×
16Alabama Crimson Tide footballSports10.96×
17LSU Tigers footballSports9.83×
18USC Trojans footballSports9.11×
19Cincinnati RedsSports7.91×
20Duke Blue Devils men's basketballSports7.36×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Kentucky Wildcats football audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Kentucky Wildcats football audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.57×
Career OrientationPOWER1.55×
Convenience OrientationPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Kentucky Wildcats football audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.60×
MindfulnessBALANCE0.64×
Design AffinityPREMIUM0.67×
0×1.00× baseline2×
Appendix

Explore more audiences

More American football audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Kentucky Wildcats football over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/kentucky-wildcats-football-94029” · Methodology