Rascasse Audience Intelligence

Dallas Wings Fan Demographics in United States

Dallas Wings has an estimated audience of 5.2M people in United States.

#79among Basketball in United States

#139among teams in United States #566in Sports

The average Dallas Wings fan in United States is 35.5 years old, more male, and lives primarily in Texas.

By number of fans, Dallas Wings ranks #2 among the 12 WNBA teams in United States — 3.3× the group median.

Its fans are 2.7 years younger than the group average of 38.2.

Women make up 40.5% of the fan base, 8.6 percentage points fewer than the group average.

Compared with the other 11 WNBA teams, Dallas Wings fans stand out for their interest in Luka Dončić, Duke Blue Devils men's basketball and Dallas Mavericks.

In Q3/2026, search interest was +72.4% on the same quarter a year earlier; the median across the group was −8.7%.

Interest is seasonal: May, June and August account for 62% of the year's searches, January is the quietest month.

Most fans live in Texas, California, New York.

Top affinities include EuroLeague, Brook Lopez, Yahtzee, with strongest over-indexing on EuroLeague (62.83× the country average).

Demographically, the Dallas Wings audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Patriotism, Family Orientation.

The typical Dallas Wings fan in United States is more male, around 35.5 years old, with strong Patriotism tendencies and a notable affinity for EuroLeague.

Category: Sports · Type: Team · Subtype: Basketball

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size

5.2M

in United States

Gender

40.5%♀

59.5% male

Age

35.5

average years

Country rank

#6588

among all objects in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Solution

Section 02

Demographics of Dallas Wings fans

40.5% are female, 59.5% are male, average age 35.5.

Fig. 02

Gender split

40.5%

Female

59.5%

Male

Demographic split for Dallas Wings audience in United States
Metric	Value
Female	40.5%
Male	59.5%
Average age	35.5
Estimated audience size	5.2M

Fig. 03

Age distribution

Age distribution of the Dallas Wings audience in United States
Age bracket	Share	%
16-24		34%
25-34		19%
35-44		16%
45-54		15%
55+		15%

Fig. 04

Worldwide distribution

88.2%

of the worldwide Dallas Wings audience comes from United States.

Worldwide audience distribution share by country for Dallas Wings
Country	Share
United States	88.2%
Canada	3.5%
Philippines	1.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Dallas Wings fans by region: top regions in United States
#	Region	Reach	×
01	Connecticut	~200K	4.44×
02	Iowa	~100K	2.87×
03	Texas	~1M	2.71×
04	Louisiana	~100K	1.65×
05	Mississippi	~60K	1.41×
06	Indiana	~100K	1.40×
07	Rhode Island	~20K	1.31×
08	Minnesota	~100K	1.26×
09	West Virginia	~30K	1.22×
10	Arkansas	~50K	1.17×
11	Maine	~20K	1.11×
12	Ohio	~200K	1.07×
13	South Carolina	~90K	1.04×
14	Vermont	~10K	1.04×
15	North Carolina	~200K	1.03×
16	Massachusetts	~100K	1.01×
17	Maryland	~100K	1.01×
18	New Hampshire	~20K	1.00×
19	Illinois	~200K	0.96×
20	Tennessee	~100K	0.94×
21	Nevada	~50K	0.94×
22	Virginia	~100K	0.91×
23	Georgia	~200K	0.89×
24	Kentucky	~60K	0.89×
25	Oklahoma	~50K	0.89×
26	Washington, District of Columbia	~9K	0.88×
27	New York	~300K	0.87×
28	Wisconsin	~80K	0.87×
29	New Mexico	~30K	0.87×
30	South Dakota	~10K	0.87×
31	North Dakota	~10K	0.85×
32	New Jersey	~100K	0.84×
33	Pennsylvania	~200K	0.83×
34	Delaware	~10K	0.83×
35	Alabama	~60K	0.82×
36	Kansas	~40K	0.80×
37	Michigan	~100K	0.79×
38	Missouri	~70K	0.78×
39	Arizona	~90K	0.77×
40	Nebraska	~20K	0.77×
41	Florida	~200K	0.73×
42	Montana	~10K	0.69×
43	Hawaii	~10K	0.66×
44	Colorado	~60K	0.64×
45	Alaska	~7K	0.61×
46	California	~400K	0.59×
47	Washington	~70K	0.58×
48	Oregon	~40K	0.57×
49	Idaho	~10K	0.51×
50	Utah	~20K	0.39×

Affinity by region — Dallas Wings, United States

Section 04

Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Dallas Wings audience vs. the country average
#	Interest	Category	×
01	EuroLeague	Sports	62.83×
02	Brook Lopez	Sports	46.89×
03	Yahtzee	Games	29.09×
04	Jrue Holiday	Sports	28.26×
05	United States national football team	Sports	14.02×
06	Megan Fox	Movies & TV	13.97×
07	Louisville Cardinals men's basketball	Sports	13.75×
08	De'Aaron Fox	Sports	10.71×
09	Minnesota Timberwolves	Sports	9.02×
10	Charlotte Hornets	Sports	8.56×
11	Luka Dončić	Sports	8.41×
12	Washington Wizards	Sports	8.04×
13	Giannis Antetokounmpo	Sports	7.39×
14	Chris Paul	Sports	6.85×
15	Duke Blue Devils men's basketball	Sports	6.01×
16	Dallas Mavericks	Sports	5.92×
17	San Antonio Spurs	Sports	4.78×
18	Miami Heat	Sports	4.33×
19	LeBron James	Sports	2.76×
20	FIFA World Cup	Sports	1.92×

Section 05

Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Dallas Wings audience

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Personality traits of the Dallas Wings audience vs. the country average · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	1.51×
Family Orientation	CONSERVATISM	1.50×
Risk Appetite	THRILL	1.47×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Personality traits of the Dallas Wings audience vs. the country average · Rather not
Trait	Cluster	Score
Creativity	OPEN	0.81×
Pet Ownership	JOY	0.81×
Extroversion	THRILL	0.83×