Rascasse Audience Intelligence

Washington Capitals Fan Demographics in United States

Washington Capitals has an estimated audience of 3M people in United States.

#28among Ice hockey in United States
#190among teams in United States#901in Sports

The average Washington Capitals fan in United States is 38.8 years old, more male, and lives primarily in Maryland.

By number of fans, Washington Capitals ranks #20 among the 33 NHL teams in United States.

Women make up 31.1% of the fan base, 3.7 percentage points fewer than the group average.

Compared with the other 32 NHL teams, Washington Capitals fans stand out for their interest in Alexander Ovechkin, Mid-Atlantic Sports Network and ccm hockey.

In Q2/2026, search interest was −72.9% on the same quarter a year earlier; the median across the group was +16.9%.

Interest is seasonal: January, March and April account for 45% of the year's searches, August is the quietest month.

Most fans live in Maryland, Virginia, Pennsylvania.

Top affinities include Alexander Ovechkin, Mid-Atlantic Sports Network, Connor McDavid, with strongest over-indexing on Alexander Ovechkin (78.53× the country average).

Demographically, the Washington Capitals audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Patriotism, Community Orientation.

The typical Washington Capitals fan in United States is more male, around 38.8 years old, with strong Patriotism tendencies and a notable affinity for Alexander Ovechkin.

Category: Sports · Type: Team · Subtype: Ice hockey

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
3M
in United States
Gender
31.1%♀
68.9% male
Age
38.8
average years
Country rank
#10098
among all objects in United States
Fig. 01

Search interest · 12-month trend

-73%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Washington Capitals fans

31.1% are female, 68.9% are male, average age 38.8.

Fig. 02

Gender split

31.1%
Female
68.9%
Male
Demographic split for Washington Capitals audience in United States
MetricValue
Female31.1%
Male68.9%
Average age38.8
Estimated audience size3M
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Washington Capitals audience in United States
Age bracketShare%
16-2423%
25-3419%
35-4419%
45-5420%
55+18%
Fig. 04

Worldwide distribution

54.6%

of the worldwide Washington Capitals audience comes from United States.

Worldwide audience distribution share by country for Washington Capitals
CountryShare
United States54.6%
Canada23.0%
Germany2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Washington Capitals fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~500K9.64×
02Washington, District of Columbia~40K6.86×
03Virginia~500K6.50×
04Delaware~20K2.62×
05West Virginia~40K2.48×
06Pennsylvania~200K1.80×
07Michigan~100K1.43×
08Maine~10K0.95×
09North Carolina~90K0.91×
10South Carolina~50K0.91×
11Vermont~5K0.87×
12Florida~100K0.70×
13New York~100K0.69×
14Massachusetts~40K0.69×
15New Hampshire~8K0.67×
16New Jersey~60K0.66×
17North Dakota~5K0.65×
18Nevada~20K0.63×
19Rhode Island~6K0.63×
20Minnesota~30K0.59×
21Montana~6K0.59×
22Colorado~30K0.58×
23Connecticut~20K0.56×
24Alaska~3K0.51×
25Ohio~50K0.48×
26Tennessee~30K0.48×
27South Dakota~4K0.45×
28Hawaii~5K0.38×
29Missouri~20K0.37×
30Wisconsin~20K0.37×
31Utah~10K0.37×
32Iowa~10K0.36×
33Idaho~6K0.35×
34Illinois~40K0.34×
35Kentucky~10K0.34×
36Nebraska~6K0.34×
37Indiana~20K0.33×
38Georgia~30K0.32×
39Arizona~20K0.32×
40Mississippi~8K0.32×
41New Mexico~6K0.32×
42Washington~20K0.30×
43Kansas~7K0.28×
44Alabama~10K0.27×
45Louisiana~10K0.26×
46Oregon~10K0.25×
47Arkansas~7K0.25×
48California~80K0.22×
49Oklahoma~8K0.22×
50Texas~40K0.21×
Fig. 06

Affinity by region

Affinity by region — Washington Capitals, United States
0.21×1.00×9.64×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Washington Capitals audience vs. the country average
#·InterestCategoryAffinity×
01Alexander OvechkinSports78.53×
02Mid-Atlantic Sports NetworkTV Channel62.31×
03Connor McDavidSports55.49×
04NHL (video game series)Games44.75×
05ccm hockeySports44.68×
06Toronto Maple LeafsSports42.82×
07Maryland Terrapins men's basketballSports35.24×
08Calgary FlamesSports33.85×
09Sidney CrosbySports33.33×
10Buffalo SabresSports31.30×
11Alex OvechkinSports25.52×
12Stanley Cup playoffsSports24.29×
13Pure HockeySports23.69×
14Winnipeg JetsSports21.71×
15USA HockeySports18.88×
16Joe FlaccoSports18.46×
17Montreal CanadiensSports17.80×
18Washington NationalsSports14.51×
19Stanley CupSports12.26×
20Stefon DiggsSports9.09×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Washington Capitals audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Washington Capitals audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.32×
Community OrientationOPEN1.22×
Sports ActivityPOWER1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Washington Capitals audience vs. the country average · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.74×
Quality AwarenessPREMIUM0.78×
MindfulnessBALANCE0.79×
0×1.00× baseline2×
Appendix

Explore more audiences

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Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Washington Capitals over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/washington-capitals-16845” · Methodology