Rascasse Audience Intelligence

FentyBeauty Target Market in United States

FentyBeauty has an estimated audience of 6.4M people in United States.

#22among Cosmetics in United States
#587among brands in United States#119in Beauty & Wellness

The average FentyBeauty fan in United States is 31.8 years old, more female, and lives primarily in California.

By number of fans, FentyBeauty ranks #23 among the 185 objects in Cosmetics in United States — 3.7× the group median.

Its fans are 2.2 years younger than the group average of 34.0.

Women make up 82.9% of the fan base, 1.9 percentage points more than the group average.

Compared with the other 184 objects in Cosmetics, FentyBeauty fans stand out for their interest in Dolls Kill, Media Take Out and Maison Margiela.

Most fans live in California, New York, Texas.

Top affinities include Anastasia Beverly Hills, Huda Beauty, Dolls Kill, with strongest over-indexing on Anastasia Beverly Hills (14.49× the country average).

Demographically, the FentyBeauty audience skews more female with an average age of 31.8, and over-indexes on personality traits such as Design Affinity, Sustainability.

The typical FentyBeauty fan in United States is more female, around 31.8 years old, with strong Design Affinity tendencies and a notable affinity for Anastasia Beverly Hills.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
6.4M
in United States
Gender
82.9%♀
17.1% male
Age
31.8
average years
Country rank
#5340
among all objects in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of FentyBeauty

82.9% are female, 17.1% are male, average age 31.8.

Fig. 02

Gender split

82.9%
Female
17.1%
Male
Demographic split for FentyBeauty audience in United States
MetricValue
Female82.9%
Male17.1%
Average age31.8
Estimated audience size6.4M
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the FentyBeauty audience in United States
Age bracketShare%
16-2441%
25-3424%
35-4416%
45-5412%
55+7%
Fig. 04

Worldwide distribution

41.2%

of the worldwide FentyBeauty audience comes from United States.

Worldwide audience distribution share by country for FentyBeauty
CountryShare
United States41.2%
United Kingdom9.0%
France5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

FentyBeauty customers by region in United States
#RegionReachAffinity×
01Maryland~200K1.89×
02Georgia~400K1.86×
03New York~600K1.56×
04Louisiana~100K1.50×
05Mississippi~80K1.48×
06New Jersey~300K1.42×
07Washington, District of Columbia~20K1.39×
08Delaware~30K1.37×
09Alabama~100K1.33×
10Texas~600K1.31×
11North Carolina~300K1.31×
12Virginia~200K1.31×
13California~900K1.23×
14Florida~500K1.23×
15Illinois~300K1.22×
16South Carolina~100K1.17×
17Connecticut~80K1.12×
18Nevada~70K1.11×
19Pennsylvania~300K1.09×
20Arizona~200K1.08×
21Tennessee~100K1.07×
22Michigan~200K1.06×
23Massachusetts~100K1.00×
24Arkansas~60K0.97×
25Missouri~100K0.96×
26New Mexico~40K0.96×
27Rhode Island~20K0.96×
28Ohio~200K0.95×
29Indiana~100K0.89×
30Washington~100K0.87×
31Oklahoma~70K0.86×
32Kentucky~70K0.85×
33Kansas~40K0.80×
34Hawaii~20K0.78×
35Colorado~90K0.77×
36Minnesota~80K0.77×
37Nebraska~30K0.76×
38Alaska~10K0.75×
39Wisconsin~80K0.74×
40North Dakota~10K0.74×
41Oregon~60K0.73×
42West Virginia~20K0.71×
43Utah~40K0.67×
44South Dakota~10K0.66×
45Idaho~20K0.64×
46New Hampshire~20K0.64×
47Iowa~40K0.63×
48Vermont~8K0.62×
49Montana~10K0.61×
50Maine~20K0.60×
Fig. 06

Affinity by region

Affinity by region — FentyBeauty, United States
0.60×1.00×1.89×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the FentyBeauty audience vs. the country average
#·InterestCategoryAffinity×
01Anastasia Beverly HillsBeauty & Wellness14.49×
02Huda BeautyBeauty & Wellness13.27×
03Dolls KillShopping9.66×
04Media Take OutInternet & Social Media8.47×
05Maison MargielaFashion & Accessoires6.79×
06Makeup LessonsBeauty & Wellness4.77×
07Fashion NovaShopping4.17×
08Bath and BodyworksShopping3.79×
09Health And BeautyBeauty & Wellness3.68×
10Makeup TutorialsBeauty & Wellness3.45×
11Long hairBeauty & Wellness3.01×
12Curly HairBeauty & Wellness2.95×
13Spirit HalloweenKids & Family2.70×
14NordstromShopping2.41×
15Harry PotterMovies & TV2.23×
16SephoraShopping2.20×
17Taylor SwiftMusic & Radio2.19×
18SpotifyInternet & Social Media1.54×
19Target CorporationShopping1.54×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the FentyBeauty audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the FentyBeauty audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.68×
SustainabilityBALANCE1.59×
Luxury OrientationPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the FentyBeauty audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.55×
Need for SecurityCONSERVATISM0.57×
DIY MentalityTHRILL0.62×
0×1.00× baseline2×
Appendix

Explore more audiences

More Cosmetics audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in FentyBeauty over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/fentybeauty-165177” · Methodology