Rascasse Audience Intelligence

Papa John's Pizza Target Market in United States

Papa John's Pizza has an estimated audience of 32.8M people in United States.

#9among Restaurants in United States
#86among brands in United States#78in Food & Beverages

The average Papa John's Pizza fan in United States is 37.5 years old, balanced, and lives primarily in Florida.

By number of fans, Papa John's Pizza ranks #9 among the 364 objects in Restaurants in United States — 7.4× the group median.

Its fans are 2.7 years younger than the group average of 40.2.

Women make up 47.1% of the fan base, 10.2 percentage points fewer than the group average.

Compared with the other 363 objects in Restaurants, Papa John's Pizza fans stand out for their interest in Marco's Pizza, Slickdeals and Domino's Pizza.

Most fans live in Florida, Texas, Georgia.

Top affinities include Marco's Pizza, Slickdeals, Little Caesars, with strongest over-indexing on Marco's Pizza (7.2× the country average).

Demographically, the Papa John's Pizza audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Convenience Orientation, Individualism.

The typical Papa John's Pizza fan in United States is balanced, around 37.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Marco's Pizza.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
32.8M
in United States
Gender
47.1%♀
52.9% male
Age
37.5
average years
Country rank
#789
among all objects in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Papa John's Pizza

47.1% are female, 52.9% are male, average age 37.5.

Fig. 02

Gender split

47.1%
Female
52.9%
Male
Demographic split for Papa John's Pizza audience in United States
MetricValue
Female47.1%
Male52.9%
Average age37.5
Estimated audience size32.8M
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Papa John's Pizza audience in United States
Age bracketShare%
16-2425%
25-3421%
35-4420%
45-5419%
55+15%
Fig. 04

Worldwide distribution

72.4%

of the worldwide Papa John's Pizza audience comes from United States.

Worldwide audience distribution share by country for Papa John's Pizza
CountryShare
United States72.4%
United Kingdom4.4%
Spain3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Papa John's Pizza customers by region in United States
#RegionReachAffinity×
01Kentucky~1M2.21×
02Indiana~1.5M2.10×
03Georgia~2M1.93×
04Tennessee~1.5M1.84×
05North Carolina~2M1.78×
06Florida~3.5M1.69×
07South Carolina~900K1.62×
08Maryland~900K1.55×
09Alabama~800K1.54×
10Ohio~1.5M1.49×
11Virginia~1M1.46×
12Missouri~800K1.40×
13North Dakota~90K1.23×
14Kansas~400K1.22×
15West Virginia~200K1.21×
16Mississippi~300K1.18×
17Hawaii~200K1.15×
18Texas~2.5M1.13×
19Delaware~100K1.07×
20Arkansas~300K1.05×
21Oklahoma~400K1.03×
22Louisiana~500K1.01×
23Utah~300K1.00×
24Iowa~300K0.95×
25Arizona~700K0.92×
26Colorado~500K0.92×
27New Jersey~800K0.91×
28Alaska~60K0.90×
29Minnesota~500K0.89×
30Pennsylvania~1M0.85×
31South Dakota~70K0.84×
32Washington, District of Columbia~60K0.83×
33Illinois~1M0.78×
34Nebraska~100K0.78×
35New York~1.5M0.76×
36Washington~600K0.75×
37Wisconsin~400K0.71×
38New Mexico~100K0.70×
39Wyoming~40K0.66×
40Montana~70K0.65×
41Idaho~100K0.63×
42Nevada~200K0.58×
43California~2M0.54×
44Oregon~200K0.48×
45Michigan~400K0.43×
46Maine~50K0.41×
47Connecticut~100K0.40×
48Rhode Island~40K0.34×
49New Hampshire~40K0.29×
50Massachusetts~200K0.28×
Fig. 06

Affinity by region

Affinity by region — Papa John's Pizza, United States
0.28×1.00×2.21×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Papa John's Pizza audience vs. the country average
#·InterestCategoryAffinity×
01Marco's PizzaFood & Beverages7.20×
02SlickdealsShopping5.56×
03Little CaesarsFood & Beverages5.28×
04Domino's PizzaFood & Beverages3.85×
05Five GuysFood & Beverages3.33×
06Pizza HutFood & Beverages3.26×
07SubwayFood & Beverages2.89×
08Jack in the BoxFood & Beverages2.73×
09WhataburgerFood & Beverages2.62×
10Burger KingFood & Beverages2.49×
11Popeyes Louisiana KitchenFood & Beverages2.48×
12Panda ExpressFood & Beverages2.46×
13Taco BellFood & Beverages2.17×
14Wendy'sFood & Beverages2.17×
15WingstopFood & Beverages2.09×
16Wawa Inc.Shopping2.04×
17Raising Cane's Chicken FingersFood & Beverages2.00×
18Chipotle Mexican GrillFood & Beverages1.88×
19McDonald'sFood & Beverages1.57×
20Chick-fil-AFood & Beverages1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Papa John's Pizza audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Papa John's Pizza audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.17×
IndividualismJOY1.02×
TraditionCONSERVATISM1.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Papa John's Pizza audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.63×
CreativityOPEN0.70×
Quality AwarenessPREMIUM0.70×
0×1.00× baseline2×
Appendix

Explore more audiences

More Restaurants audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Papa John's Pizza over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/papa-johns-pizza-427” · Methodology