Rascasse Audience Intelligence

Tropical Smoothie Cafe Target Market in United States

Tropical Smoothie Cafe has an estimated audience of 9.7M people in United States.

#32among Restaurants in United States
#401among brands in United States#286in Food & Beverages

The average Tropical Smoothie Cafe fan in United States is 38.0 years old, more female, and lives primarily in Florida.

By number of fans, Tropical Smoothie Cafe ranks #32 among the 364 objects in Restaurants in United States — 2.2× the group median.

Its fans are 2.2 years younger than the group average of 40.2.

Women make up 65.5% of the fan base, 8.4 percentage points more than the group average.

Compared with the other 363 objects in Restaurants, Tropical Smoothie Cafe fans stand out for their interest in Planet Smoothie, Smoothie King and Mini marathon.

Most fans live in Florida, North Carolina, Texas.

Top affinities include Planet Smoothie, Smoothie King, Mini marathon, with strongest over-indexing on Planet Smoothie (41.17× the country average).

Demographically, the Tropical Smoothie Cafe audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Healthy Lifestyle, Spirituality.

The typical Tropical Smoothie Cafe fan in United States is more female, around 38.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Planet Smoothie.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
9.7M
in United States
Gender
65.5%♀
34.5% male
Age
38.0
average years
Country rank
#3728
among all objects in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Tropical Smoothie Cafe

65.5% are female, 34.5% are male, average age 38.0.

Fig. 02

Gender split

65.5%
Female
34.5%
Male
Demographic split for Tropical Smoothie Cafe audience in United States
MetricValue
Female65.5%
Male34.5%
Average age38.0
Estimated audience size9.7M
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Tropical Smoothie Cafe audience in United States
Age bracketShare%
16-2422%
25-3423%
35-4420%
45-5420%
55+15%
Fig. 04

Worldwide distribution

97.9%

of the worldwide Tropical Smoothie Cafe audience comes from United States.

Worldwide audience distribution share by country for Tropical Smoothie Cafe
CountryShare
United States97.9%
United Kingdom0.3%
Germany0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Tropical Smoothie Cafe customers by region in United States
#RegionReachAffinity×
01South Carolina~400K2.84×
02North Carolina~900K2.78×
03Oklahoma~300K2.69×
04Michigan~700K2.51×
05Virginia~500K2.01×
06Arkansas~200K1.81×
07Alabama~300K1.76×
08Florida~1M1.72×
09Maryland~300K1.65×
10Ohio~500K1.52×
11Kansas~100K1.47×
12Georgia~500K1.46×
13Nevada~100K1.46×
14North Dakota~30K1.34×
15Kentucky~200K1.33×
16Arizona~300K1.23×
17Tennessee~300K1.21×
18Wisconsin~200K1.20×
19Illinois~400K1.19×
20Rhode Island~30K1.13×
21Delaware~30K1.13×
22Texas~700K1.12×
23Missouri~200K1.07×
24Utah~100K1.06×
25Idaho~50K1.00×
26Indiana~200K0.96×
27Washington, District of Columbia~20K0.96×
28Iowa~90K0.94×
29Massachusetts~200K0.90×
30Pennsylvania~300K0.84×
31South Dakota~20K0.81×
32New Hampshire~30K0.76×
33New Jersey~200K0.69×
34Colorado~100K0.68×
35Mississippi~60K0.68×
36New York~400K0.60×
37Louisiana~80K0.60×
38Alaska~10K0.52×
39Connecticut~50K0.48×
40New Mexico~30K0.42×
41Maine~10K0.35×
42Nebraska~20K0.31×
43Wyoming~5K0.31×
44Montana~8K0.27×
45West Virginia~10K0.25×
46Hawaii~9K0.21×
47Minnesota~30K0.19×
48Oregon~20K0.13×
49Washington~20K0.11×
50California~90K0.08×
Fig. 06

Affinity by region

Affinity by region — Tropical Smoothie Cafe, United States
0.08×1.00×2.84×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Tropical Smoothie Cafe audience vs. the country average
#·InterestCategoryAffinity×
01Planet SmoothieFood & Beverages41.17×
02Smoothie KingFood & Beverages27.25×
03Mini marathonSports23.40×
04Jamba JuiceFood & Beverages19.09×
05ThorntonsFood & Beverages11.60×
06Protein ShakeFood & Beverages11.15×
07Cumberland FarmsShopping8.12×
08Jason's DeliFood & Beverages6.33×
09Bob RossMovies & TV6.06×
10Cook Out (restaurant)Food & Beverages5.72×
11SmoothieFood & Beverages4.84×
12Culver'sFood & Beverages3.42×
13Dutch Bros. CoffeeFood & Beverages2.85×
14Raising Cane's Chicken FingersFood & Beverages2.61×
15Panda ExpressFood & Beverages2.58×
16SubwayFood & Beverages1.82×
17StarbucksFood & Beverages1.75×
18Taco BellFood & Beverages1.74×
19Burger KingFood & Beverages1.56×
20Chipotle Mexican GrillFood & Beverages1.53×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Tropical Smoothie Cafe audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Tropical Smoothie Cafe audience vs. the country average · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.25×
SpiritualityBALANCE1.15×
MindfulnessBALANCE1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Tropical Smoothie Cafe audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.94×
DIY MentalityTHRILL0.94×
PatriotismCONSERVATISM0.95×
0×1.00× baseline2×
Appendix

Explore more audiences

More Restaurants audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Tropical Smoothie Cafe over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/tropical-smoothie-cafe-46013” · Methodology