Rascasse Audience Intelligence

Sonic Drive-In Target Market in United States

Sonic Drive-In has an estimated audience of 16.7M people in United States.

#14among Fast food restaurants in United States#224among brands in United States#178in Food & Beverages

The average Sonic Drive-In fan in United States is 37.7 years old, balanced, and lives primarily in Texas.

By number of fans, Sonic Drive-In ranks #14 among the 89 objects in Fast food restaurants in United States — 32.1× the group median.

Its fans are 1.6 years younger than the group average of 39.3.

Women make up 54.1% of the fan base, 1.0 percentage points fewer than the group average.

Compared with the other 88 objects in Fast food restaurants, Sonic Drive-In fans stand out for their interest in Steak 'n Shake, Hardee's and Shake Shack.

Most fans live in Texas, Tennessee, Oklahoma.

Top affinities include Steak 'n Shake, Hardee's, Shake Shack, with strongest over-indexing on Steak 'n Shake (9.55× the country average).

Demographically, the Sonic Drive-In audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.

The typical Sonic Drive-In fan in United States is balanced, around 37.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Steak 'n Shake.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
16.7M
in United States
Gender
54.1%♀
45.9% male
Age
37.7
average years
Country rank
#2087
among all objects in United States
Fig. 01

Search interest · 12-month trend

+29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Sonic Drive-In

54.1% are female, 45.9% are male, average age 37.7.

Fig. 02

Gender split

54.1%
Female
45.9%
Male
Demographic split for Sonic Drive-In audience in United States
MetricValue
Female54.1%
Male45.9%
Average age37.7
Estimated audience size16.7M
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Sonic Drive-In audience in United States
Age bracketShare%
16-2426%
25-3421%
35-4418%
45-5417%
55+18%
Fig. 04

Worldwide distribution

96.7%

of the worldwide Sonic Drive-In audience comes from United States.

Worldwide audience distribution share by country for Sonic Drive-In
CountryShare
United States96.7%
Japan0.5%
Brazil0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Sonic Drive-In customers by region in United States
#RegionReachAffinity×
01Oklahoma~800K4.15×
02Arkansas~600K3.86×
03Kansas~400K2.99×
04New Mexico~300K2.77×
05Texas~3M2.65×
06Tennessee~900K2.45×
07Mississippi~300K2.26×
08Missouri~700K2.24×
09Louisiana~500K2.00×
10Arizona~600K1.66×
11Colorado~500K1.58×
12Idaho~100K1.40×
13South Carolina~400K1.39×
14Alabama~300K1.39×
15Nebraska~100K1.38×
16Nevada~200K1.22×
17Kentucky~200K1.07×
18North Carolina~500K0.88×
19Rhode Island~40K0.74×
20Utah~100K0.73×
21North Dakota~30K0.73×
22Virginia~300K0.71×
23Wyoming~20K0.65×
24Florida~700K0.64×
25Georgia~400K0.63×
26Indiana~200K0.60×
27Alaska~20K0.59×
28Oregon~100K0.58×
29South Dakota~20K0.53×
30Washington~200K0.51×
31Vermont~20K0.49×
32Ohio~300K0.47×
33Illinois~300K0.46×
34Iowa~70K0.45×
35Hawaii~30K0.41×
36California~800K0.40×
37West Virginia~40K0.40×
38Maryland~100K0.37×
39Minnesota~100K0.37×
40Michigan~200K0.35×
41Montana~20K0.35×
42New York~300K0.33×
43New Jersey~200K0.33×
44Connecticut~60K0.31×
45Maine~20K0.31×
46Pennsylvania~200K0.28×
47Massachusetts~100K0.27×
48Delaware~10K0.27×
49New Hampshire~10K0.19×
50Wisconsin~50K0.16×
Fig. 06

Affinity by region

Affinity by region — Sonic Drive-In, United States
0.16×1.00×4.15×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Sonic Drive-In audience vs. the country average
#·InterestCategoryAffinity×
01Steak 'n ShakeFood & Beverages9.55×
02Hardee'sFood & Beverages7.69×
03Shake ShackFood & Beverages6.80×
04WhataburgerFood & Beverages5.07×
05Jack in the BoxFood & Beverages5.06×
06Arby'sFood & Beverages5.00×
07Five GuysFood & Beverages4.96×
08Wendy'sFood & Beverages4.61×
09Burger KingFood & Beverages4.40×
10Jimmy John'sFood & Beverages4.39×
11Panda ExpressFood & Beverages4.23×
12Popeyes Louisiana KitchenFood & Beverages3.94×
13Dairy QueenFood & Beverages3.88×
14Culver'sFood & Beverages3.73×
15Taco BellFood & Beverages3.56×
16Raising Cane's Chicken FingersFood & Beverages3.50×
17SubwayFood & Beverages3.19×
18WingstopFood & Beverages2.87×
19Chick-fil-AFood & Beverages2.64×
20McDonald'sFood & Beverages2.32×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Sonic Drive-In audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Sonic Drive-In audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.08×
Early Adopter MentalityPOWER1.04×
SpiritualityBALANCE1.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Sonic Drive-In audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.73×
Quality AwarenessPREMIUM0.75×
SustainabilityBALANCE0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fast food restaurants audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Sonic Drive-In over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/sonic-drive-in-14426” · Methodology