Rascasse Audience Intelligence

Culver's Target Market in United States

Culver's has an estimated audience of 28.5M people in United States.

#13among Restaurants in United States
#112among brands in United States#99in Food & Beverages

The average Culver's fan in United States is 38.4 years old, more female, and lives primarily in Florida.

By number of fans, Culver's ranks #13 among the 364 objects in Restaurants in United States — 6.4× the group median.

Its fans are 1.8 years younger than the group average of 40.2.

Women make up 56.1% of the fan base, 1.1 percentage points fewer than the group average.

Compared with the other 363 objects in Restaurants, Culver's fans stand out for their interest in Au Bon Pain, Krispy Kreme and Dunkin' Donuts.

Most fans live in Florida, Wisconsin, Illinois.

Top affinities include Au Bon Pain, Cinnabon, A&W Restaurants, with strongest over-indexing on Au Bon Pain (27.54× the country average).

Demographically, the Culver's audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Convenience Orientation, Extroversion.

The typical Culver's fan in United States is more female, around 38.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Au Bon Pain.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
28.5M
in United States
Gender
56.1%♀
43.9% male
Age
38.4
average years
Country rank
#1004
among all objects in United States
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Culver's

56.1% are female, 43.9% are male, average age 38.4.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for Culver's audience in United States
MetricValue
Female56.1%
Male43.9%
Average age38.4
Estimated audience size28.5M
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Culver's audience in United States
Age bracketShare%
16-2424%
25-3419%
35-4419%
45-5421%
55+17%
Fig. 04

Worldwide distribution

98.4%

of the worldwide Culver's audience comes from United States.

Worldwide audience distribution share by country for Culver's
CountryShare
United States98.4%
Canada0.3%
China0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Culver's customers by region in United States
#RegionReachAffinity×
01Wisconsin~3.5M6.78×
02Indiana~2M3.45×
03Minnesota~1.5M3.41×
04Michigan~2.5M2.96×
05Iowa~800K2.93×
06Illinois~3M2.89×
07South Dakota~200K2.88×
08Missouri~1M2.16×
09Florida~3.5M1.96×
10Nebraska~300K1.94×
11North Dakota~100K1.83×
12Arizona~1M1.65×
13Kansas~400K1.65×
14Utah~400K1.31×
15Kentucky~500K1.26×
16Colorado~600K1.25×
17Ohio~1M1.22×
18North Carolina~1M1.05×
19South Carolina~500K1.04×
20Alabama~400K1.01×
21Georgia~900K0.90×
22Tennessee~500K0.87×
23Wyoming~40K0.86×
24Idaho~100K0.77×
25Arkansas~100K0.41×
26Texas~700K0.37×
27Oklahoma~60K0.17×
28Nevada~50K0.17×
29Montana~10K0.16×
30Virginia~100K0.15×
31West Virginia~20K0.15×
32Alaska~9K0.15×
33Vermont~8K0.14×
34Mississippi~30K0.13×
35New Mexico~20K0.13×
36Louisiana~50K0.12×
37Oregon~40K0.11×
38Rhode Island~10K0.11×
39Delaware~9K0.11×
40Pennsylvania~100K0.10×
41Hawaii~10K0.10×
42Maine~10K0.10×
43New Hampshire~10K0.10×
44Washington~60K0.09×
45Maryland~50K0.09×
46California~300K0.08×
47New York~100K0.07×
48New Jersey~50K0.07×
49Massachusetts~40K0.07×
50Connecticut~20K0.07×
Fig. 06

Affinity by region

Affinity by region — Culver's, United States
0.07×1.00×6.78×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Culver's audience vs. the country average
#·InterestCategoryAffinity×
01Au Bon PainFood & Beverages27.54×
02CinnabonFood & Beverages19.47×
03A&W RestaurantsFood & Beverages13.78×
04Noodles & CompanyFood & Beverages9.80×
05Dairy QueenFood & Beverages6.36×
06Krispy KremeFood & Beverages5.06×
07Panda ExpressFood & Beverages4.30×
08Dunkin' DonutsFood & Beverages4.12×
09Panera BreadFood & Beverages3.85×
10WhataburgerFood & Beverages3.61×
11Jack in the BoxFood & Beverages3.46×
12Raising Cane's Chicken FingersFood & Beverages3.41×
13SubwayFood & Beverages3.09×
14Chick-fil-AFood & Beverages3.03×
15Popeyes Louisiana KitchenFood & Beverages2.82×
16WingstopFood & Beverages2.69×
17Burger KingFood & Beverages2.52×
18Taco BellFood & Beverages2.48×
19Wendy'sFood & Beverages2.44×
20StarbucksFood & Beverages2.43×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Culver's audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Culver's audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.09×
ExtroversionTHRILL1.08×
Urban LifestyleOPEN1.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Culver's audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.77×
Design AffinityPREMIUM0.80×
Luxury OrientationPREMIUM0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

More Restaurants audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Culver's over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/culvers-8818” · Methodology