Rascasse Audience Intelligence

Delivery (commerce) Audience in United Arab Emirates

A data profile of the people who buy, follow and care about Delivery (commerce) in United Arab Emirates — modelled from more than twelve digital signal sources. Delivery (commerce) has an estimated audience of 2,627,772 people in United Arab Emirates.

#151among Topic in United Arab Emirates
#18in Food & Beverages

The average Delivery (commerce) fan in United Arab Emirates is 35.6 years old, more male, and lives primarily in Dubai.

The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.

Top brand affinities include Cairo, Morocco, Algeria, with strongest over-indexing on Cairo (1.8× the country average).

Demographically, the Delivery (commerce) audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.

The typical Delivery (commerce) fan in United Arab Emirates is more male, around 35.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Cairo.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Delivery (commerce) profile in United Arab Emirates.

Audience size
2.6M
in United Arab Emirates
Gender
36.0%
64.0% male
Age
35.6
average years
Country rank
#216
Topic in United Arab Emirates
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Delivery (commerce) fans

36.0% are female, 64.0% are male, average age 35.6.

Fig. 02

Gender split

36.0%
Female
64.0%
Male
Demographic split for Delivery (commerce) audience in United Arab Emirates
MetricValue
Female36.0%
Male64.0%
Average age35.6
Estimated audience size2,627,772
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Delivery (commerce) audience in United Arab Emirates
Age bracketShare%
16-1913%
20-2936%
30-3930%
40-4915%
50+6%
Fig. 04

Worldwide distribution

1.3%

of the worldwide Delivery (commerce) audience comes from United Arab Emirates.

Worldwide audience distribution share by country for Delivery (commerce)
CountryShare
United States16.4%
United Kingdom7.8%
Brazil4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Arab Emirates average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Delivery (commerce) audience in United Arab Emirates is strongest.

Fig. 05

Top regions by affinity

Delivery (commerce) fans by region: top regions in United Arab Emirates
#RegionReachAffinity×
01Emirate of Ajman~300K1.19×
02Ras Al Khaimah~100K1.00×
03Dubai~2M0.97×
04Emirate of Abu Dhabi~1M0.97×
05Emirate of Sharjah~600K0.97×
06Fujairah~60K0.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Delivery (commerce) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Delivery (commerce) audience
#·InterestCategoryAffinity×
01Five GuysFood & Beverages3.56×
02The Cheesecake FactoryFood & Beverages2.72×
03Shake ShackFood & Beverages2.71×
04Long hairBeauty & Wellness2.63×
05DecorationHome & Garden2.35×
06CasablancaTravel & Leisure2.13×
07Mother's DayKids & Family2.01×
08Forex FactoryBusiness & Career2.01×
09AlgeriaTravel & Leisure1.94×
10ScarfFashion & Accessoires1.84×
11CairoTravel & Leisure1.80×
12Hardee'sFood & Beverages1.77×
13SandwichFood & Beverages1.70×
14HamburgerFood & Beverages1.70×
15CandyFood & Beverages1.65×
16Chocolate cakeFood & Beverages1.65×
17MoroccoTravel & Leisure1.59×
18PedicureBeauty & Wellness1.57×
19CheesecakeFood & Beverages1.56×
20Fried chickenFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Delivery (commerce) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Delivery (commerce) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.22×
Urban LifestyleOPEN1.17×
IndulgenceJOY1.15×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Delivery (commerce) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.79×
Design AffinityPREMIUM0.81×
Risk AppetiteTHRILL0.86×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Delivery (commerce) have in United Arab Emirates?

Delivery (commerce) has an estimated audience of 2,627,772 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.

02

What is the gender split and age of Delivery (commerce) fans?

36.0% of Delivery (commerce) fans are female, 64.0% are male, with an average age of 35.6 years.

03

Which brands do Delivery (commerce) fans like most?

Delivery (commerce) fans show strongest brand affinity for Cairo (1.8×), Morocco (1.59×), and Algeria (1.94×) over the country average.

04

Where do Delivery (commerce) fans live in United Arab Emirates?

Delivery (commerce) fans in United Arab Emirates are most concentrated in Dubai (reach ~2M), Emirate of Abu Dhabi (reach ~1M), and Emirate of Sharjah (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Delivery (commerce) fans also like?

Beyond Delivery (commerce) itself, the audience over-indexes on Morocco (1.59×), Algeria (1.94×), Five Guys (3.56×), and Mother's Day (2.01×) compared to the United Arab Emirates average.

Appendix

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Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Arab Emirates who actively search for Delivery (commerce). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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