A data profile of the people who buy, follow and care about Delivery (commerce) in Colombia — modelled from more than twelve digital signal sources. Delivery (commerce) has an estimated audience of 2,855,179 people in Colombia.
Delivery (commerce) has an estimated audience of 2,855,179 people in Colombia. 56.3% are female, 43.7% are male, average age 34.4. Top brand affinities: Online food ordering, Local food, Kitchenware, Fast casual restaurants, Debit card.
Top brand affinities include Online food ordering, Local food, Kitchenware, with strongest over-indexing on Online food ordering (1.95× the country average).
Demographically, the Delivery (commerce) audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Career Orientation, Quality Awareness.
The typical Delivery (commerce) fan in Colombia is more female, around 34.4 years old, with strong Career Orientation tendencies and a notable affinity for Online food ordering.
The key figures that characterise the Delivery (commerce) profile in Colombia.
56.3% are female, 43.7% are male, average age 34.4.
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 34.4 |
| Estimated audience size | 2,855,179 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 30% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 11% |
of the worldwide Delivery (commerce) audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 16.4% |
| United Kingdom | 7.8% |
| Brazil | 4.9% |
The strongest cross-interests of the Delivery (commerce) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pizza Hut | Food & Beverages | 2.32× | ||
| 02 | Steakhouse | Food & Beverages | 2.19× | ||
| 03 | Local food | Food & Beverages | 2.17× | ||
| 04 | Employment website | Business & Career | 2.07× | ||
| 05 | Career development | Business & Career | 2.04× | ||
| 06 | Bank account | Business & Career | 2.01× | ||
| 07 | Kitchenware | Home & Garden | 1.96× | ||
| 08 | Online food ordering | Food & Beverages | 1.95× | ||
| 09 | Toothbrush | Beauty & Wellness | 1.79× | ||
| 10 | Mobile banking | Business & Career | 1.79× | ||
| 11 | Fast casual restaurants | Food & Beverages | 1.72× | ||
| 12 | Business class | Travel & Leisure | 1.69× | ||
| 13 | IKEA | Home & Garden | 1.68× | ||
| 14 | Retail banking | Business & Career | 1.68× | ||
| 15 | Grilling | Food & Beverages | 1.68× | ||
| 16 | Mobile payment | Business & Career | 1.62× | ||
| 17 | First class travel | Travel & Leisure | 1.61× | ||
| 18 | Renovation | Home & Garden | 1.60× | ||
| 19 | Debit card | Business & Career | 1.52× | ||
| 20 | Nonprofit organization | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.03× | |
| Quality Awareness | PREMIUM | 1.70× | |
| Urban Lifestyle | OPEN | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.47× | |
| Tradition | CONSERVATISM | 0.62× | |
| Social Media Usage | JOY | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Delivery (commerce). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.