A data profile of the people who buy, follow and care about East Germany in Austria — modelled from more than twelve digital signal sources. East Germany has an estimated audience of 1,233,569 people in Austria.
The average East Germany fan in Austria is 40.9 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Kronen Zeitung, Billa (supermarket), WhatsApp, with strongest over-indexing on Kronen Zeitung (2.19× the country average).
Demographically, the East Germany audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical East Germany fan in Austria is balanced, around 40.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Kronen Zeitung.
The key figures that characterise the East Germany profile in Austria.
50.7% are female, 49.3% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 40.9 |
| Estimated audience size | 1,233,569 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 20% |
Where the East Germany audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~300K | 1.13× | |
| 02 | Upper Austria | ~200K | 1.03× | |
| 03 | Styria | ~200K | 1.03× | |
| 04 | Lower Austria | ~200K | 1.01× | |
| 05 | Vorarlberg | ~40K | 1.00× | |
| 06 | Carinthia (state) | ~60K | 0.99× | |
| 07 | Burgenland | ~30K | 0.98× | |
| 08 | Tyrol | ~80K | 0.97× | |
| 09 | Salzburg | ~70K | 0.90× |
The strongest cross-interests of the East Germany audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kronen Zeitung | News | 2.19× | ||
| 02 | Newsletter | Technology & Electronics | 2.13× | ||
| 03 | Politics | Politics & Society | 2.00× | ||
| 04 | Distilled beverage | Food & Beverages | 1.96× | ||
| 05 | First-person shooter games | Games | 1.92× | ||
| 06 | Gambling | Games | 1.91× | ||
| 07 | Bicycle | Cars & Mobility | 1.90× | ||
| 08 | Hobby | Home & Garden | 1.88× | ||
| 09 | Transfermarkt | Sports | 1.83× | ||
| 10 | Italian cuisine | Food & Beverages | 1.82× | ||
| 11 | Internet & Social Media | 1.74× | |||
| 12 | Blues music | Music & Radio | 1.74× | ||
| 13 | Toys | Games | 1.66× | ||
| 14 | Hornbach | Shopping | 1.62× | ||
| 15 | Deichmann | Shopping | 1.60× | ||
| 16 | Felix Baumgartner | Sports | 1.56× | ||
| 17 | Hair products | Beauty & Wellness | 1.54× | ||
| 18 | Black Friday (shopping) | Shopping | 1.51× | ||
| 19 | Billa (supermarket) | Shopping | 1.50× | ||
| 20 | Cineplexx Cinemas | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.32× | |
| Community Orientation | OPEN | 1.25× | |
| Spirituality | BALANCE | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.79× | |
| Patriotism | CONSERVATISM | 0.85× | |
| Travelling | THRILL | 0.87× |
East Germany has an estimated audience of 1,233,569 people in Austria, concentrated in Vienna and Lower Austria.
50.7% of East Germany fans are female, 49.3% are male, with an average age of 40.9 years.
East Germany fans show strongest brand affinity for Kronen Zeitung (2.19×), Billa (supermarket) (1.5×), and WhatsApp (1.74×) over the country average.
East Germany fans in Austria are most concentrated in Vienna (reach ~300K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond East Germany itself, the audience over-indexes on Billa (supermarket) (1.5×), WhatsApp (1.74×), Politics (2.0×), and Hornbach (1.62×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for East Germany. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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