A data profile of the people who buy, follow and care about Performance art in Austria — modelled from more than twelve digital signal sources. Performance art has an estimated audience of 905,652 people in Austria.
Performance art has an estimated audience of 905,652 people in Austria. 45.5% are female, 54.5% are male, average age 40.3. Top brand affinities: Kronen Zeitung, WhatsApp, Politics, AutoScout24, Hobby.
Top brand affinities include Kronen Zeitung, WhatsApp, Politics, with strongest over-indexing on Kronen Zeitung (1.9× the country average).
Demographically, the Performance art audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Need for Security, Tradition.
The typical Performance art fan in Austria is balanced, around 40.3 years old, with strong Need for Security tendencies and a notable affinity for Kronen Zeitung.
The key figures that characterise the Performance art profile in Austria.
45.5% are female, 54.5% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 40.3 |
| Estimated audience size | 905,652 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 20% |
of the worldwide Performance art audience comes from Austria.
| Country | Share |
|---|---|
| United States | 16.5% |
| Germany | 13.9% |
| China | 5.4% |
The strongest cross-interests of the Performance art audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ford EcoSport | Cars & Mobility | 7.61× | ||
| 02 | Gustav Klimt | Arts & Culture | 3.06× | ||
| 03 | Newsletter | Technology & Electronics | 2.09× | ||
| 04 | Bicycle | Cars & Mobility | 1.96× | ||
| 05 | Gambling | Games | 1.93× | ||
| 06 | Kronen Zeitung | News | 1.90× | ||
| 07 | First-person shooter games | Games | 1.83× | ||
| 08 | Internet & Social Media | 1.81× | |||
| 09 | Politics | Politics & Society | 1.78× | ||
| 10 | Michael Jackson | Music & Radio | 1.75× | ||
| 11 | Distilled beverage | Food & Beverages | 1.71× | ||
| 12 | Blues music | Music & Radio | 1.70× | ||
| 13 | Hobby | Home & Garden | 1.59× | ||
| 14 | Black Friday (shopping) | Shopping | 1.58× | ||
| 15 | Italian cuisine | Food & Beverages | 1.56× | ||
| 16 | Drawing | Home & Garden | 1.56× | ||
| 17 | Toys | Games | 1.55× | ||
| 18 | AutoScout24 | Cars & Mobility | 1.53× | ||
| 19 | Freeware | Technology & Electronics | 1.52× | ||
| 20 | YouTube Music | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.29× | |
| Tradition | CONSERVATISM | 1.24× | |
| Extroversion | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.55× | |
| Price Sensitivity | PREMIUM | 0.78× | |
| Travelling | THRILL | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Performance art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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