A data profile of the people who buy, follow and care about Performance art in Spain — modelled from more than twelve digital signal sources. Performance art has an estimated audience of 2,670,267 people in Spain.
Performance art has an estimated audience of 2,670,267 people in Spain. 47.0% are female, 53.0% are male, average age 43.9. Top brand affinities: Iberia (airline), WhatsApp, Betfair, Distilled beverage, Refrigerator.
Top brand affinities include Iberia (airline), WhatsApp, Betfair, with strongest over-indexing on Iberia (airline) (2.5× the country average).
Demographically, the Performance art audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Individualism.
The typical Performance art fan in Spain is balanced, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Performance art profile in Spain.
47.0% are female, 53.0% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 43.9 |
| Estimated audience size | 2,670,267 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 28% |
of the worldwide Performance art audience comes from Spain.
| Country | Share |
|---|---|
| United States | 16.5% |
| Germany | 13.9% |
| China | 5.4% |
The strongest cross-interests of the Performance art audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Betfair | Games | 4.39× | ||
| 02 | Satire | Literature | 3.44× | ||
| 03 | Headphones | Technology & Electronics | 3.25× | ||
| 04 | Internet & Social Media | 2.67× | |||
| 05 | Refrigerator | Home & Garden | 2.62× | ||
| 06 | Iberia (airline) | Travel & Leisure | 2.50× | ||
| 07 | Bild | News | 2.35× | ||
| 08 | Bruce Willis | Movies & TV | 2.25× | ||
| 09 | Distilled beverage | Food & Beverages | 2.14× | ||
| 10 | Dentistry | Business & Career | 2.06× | ||
| 11 | Michael Jackson | Music & Radio | 2.02× | ||
| 12 | Real property | Home & Garden | 1.95× | ||
| 13 | Mango | Shopping | 1.79× | ||
| 14 | Local food | Food & Beverages | 1.73× | ||
| 15 | BP | Cars & Mobility | 1.72× | ||
| 16 | TripAdvisor | Travel & Leisure | 1.69× | ||
| 17 | Julio Iglesias | Music & Radio | 1.66× | ||
| 18 | Natural skin care | Beauty & Wellness | 1.65× | ||
| 19 | Gambling | Games | 1.57× | ||
| 20 | Aldi | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.33× | |
| Individualism | JOY | 1.22× | |
| Indulgence | JOY | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.82× | |
| Healthy Lifestyle | BALANCE | 0.85× | |
| Pet Ownership | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Performance art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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