Performance art Audience in United States
Performance art has an estimated audience of 8,977,431 people in United States. 59.1% are female, 40.9% are male, average age 37.7. Top brand affinities: Do it yourself (DIY), Planet Fitness, Livemusic, Bass guitar, Diaper bag.
Top brand affinities include Do it yourself (DIY), Planet Fitness, Livemusic, with strongest over-indexing on Do it yourself (DIY) (3.27× the country average). Demographically, the Performance art audience skews more female with an average age of 37.7, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion.
Category: Arts & Culture · Type: Topic · Subtype: Art movement
Demographics of Performance art fans
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 37.7 |
| Estimated audience size | 8,977,431 |
Audience persona
The typical Performance art fan in United States is more female, around 37.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Do it yourself (DIY).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Do it yourself (DIY) | 3.27× | Home & Garden |
| Planet Fitness | 3.47× | Sports |
| Livemusic | 3.87× | Music & Radio |
| Bass guitar | 3.55× | Music & Radio |
| Diaper bag | 4.59× | Kids & Family |
| FC Bayern Munich | 4.66× | Sports |
| Georgia O'Keeffe | 14.63× | Arts & Culture |
| Superman | 1.73× | Movies & TV |
| MSN | 2.5× | News |
| Metaphysics | 3.52× | Business & Career |
| Streetwear | 3.09× | Fashion & Accessoires |
| New York Knicks | 4.68× | Sports |
| Luxury real estate | 3.73× | Business & Career |
| Lip gloss | 5.09× | Beauty & Wellness |
| Natural skin care | 3.33× | Beauty & Wellness |
| Skin care | 2.3× | Beauty & Wellness |
| Local food | 2.61× | Food & Beverages |
| Chicago Bulls | 3.4× | Sports |
| Art exhibition | 3.57× | Arts & Culture |
| Eyelash extensions | 3.56× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.41 |
| Extroversion | THRILL | 2.23 |
| Mindfulness | BALANCE | 1.82 |
| Community Orientation | OPEN | 1.82 |
| Sustainability | BALANCE | 1.79 |
| Design Affinity | PREMIUM | 1.66 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.5% |
| Germany | 13.9% |
| China | 5.4% |
See Performance art audiences in other countries
More Art movement audiences in United States
- Culinary art (47,609,783)
- Decorative arts (35,508,412)
- Illustration (34,253,487)
- Modern art (27,906,451)
- Contemporary art (27,460,799)
How to read this data
Audience size is the estimated number of people in United States who actively search for Performance art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.