Rascasse Audience Intelligence

Performance art Audience in United States

A data profile of the people who buy, follow and care about Performance art in United States — modelled from more than twelve digital signal sources. Performance art has an estimated audience of 8,977,431 people in United States.

#14among Art movement in United States#2510among Topic in United States#44in Arts & Culture

The average Performance art fan in United States is 37.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Ohio, Texas.

Top brand affinities include Do it yourself (DIY), International education, Web server, with strongest over-indexing on Do it yourself (DIY) (2.09× the country average).

Demographically, the Performance art audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Community Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Performance art fan in United States is more female, around 37.7 years old, with strong Community Orientation tendencies and a notable affinity for Do it yourself (DIY).

Category: Arts & Culture · Type: Topic · Subtype: Art movement

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Performance art profile in United States.

Audience size
9M
in United States
Gender
59.1%♀
40.9% male
Age
37.7
average years
Country rank
#3984
Topic in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Performance art fans

59.1% are female, 40.9% are male, average age 37.7.

Fig. 02

Gender split

59.1%
Female
40.9%
Male
Demographic split for Performance art audience in United States
MetricValue
Female59.1%
Male40.9%
Average age37.7
Estimated audience size8,977,431
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Performance art audience in United States
Age bracketShare%
16-1925%
20-2920%
30-3918%
40-4918%
50+20%
Fig. 04

Worldwide distribution

16.5%

of the worldwide Performance art audience comes from United States.

Worldwide audience distribution share by country for Performance art
CountryShare
United States16.5%
Germany13.9%
China5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Performance art audience in United States is strongest.

Fig. 05

Top regions by affinity

Performance art fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~1M4.16×
02Colorado~200K1.49×
03New York~700K1.31×
04California~1M1.26×
05Mississippi~90K1.26×
06Delaware~30K1.21×
07New Jersey~300K1.12×
08Vermont~20K1.07×
09Alaska~20K1.06×
10Utah~80K1.05×
11Florida~600K1.04×
12Oregon~100K1.04×
13Texas~800K1.02×
14Alabama~100K1.01×
15Pennsylvania~300K1.00×
16North Carolina~300K1.00×
17Rhode Island~30K0.99×
18Georgia~300K0.98×
19New Hampshire~30K0.98×
20Arkansas~70K0.97×
21Massachusetts~200K0.96×
22Oklahoma~100K0.96×
23Virginia~200K0.95×
24Nebraska~40K0.95×
25Washington, District of Columbia~30K0.95×
26Connecticut~80K0.94×
27Kansas~70K0.94×
28Maryland~100K0.93×
29South Dakota~20K0.93×
30Washington~200K0.92×
31Indiana~200K0.92×
32Hawaii~40K0.92×
33North Dakota~20K0.92×
34Maine~30K0.91×
35Illinois~300K0.90×
36Missouri~100K0.90×
37Louisiana~100K0.90×
38Wisconsin~100K0.89×
39Nevada~80K0.89×
40Iowa~70K0.89×
41New Mexico~40K0.89×
42Idaho~40K0.88×
43West Virginia~40K0.88×
44Montana~20K0.88×
45Michigan~200K0.87×
46Tennessee~200K0.87×
47South Carolina~100K0.84×
48Minnesota~100K0.84×
49Kentucky~90K0.84×
50Arizona~100K0.79×
Fig. 06

Affinity by region

Affinity by region — Performance art, United States
0.79×1.00×4.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Performance art audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Performance art audience
#·InterestCategoryAffinity×
01International educationBusiness & Career9.90×
02Georgia O'KeeffeArts & Culture8.04×
03Web serverTechnology & Electronics4.07×
04Millie Bobby BrownMovies & TV2.89×
05Luxury real estateBusiness & Career2.86×
06Eyelash extensionsBeauty & Wellness2.66×
07Hair conditionerBeauty & Wellness2.43×
08Makeup TutorialsBeauty & Wellness2.39×
09InnovationBusiness & Career2.35×
10Broadway theatreTravel & Leisure2.34×
11Natural skin careBeauty & Wellness2.29×
12Do it yourself (DIY)Home & Garden2.09×
13RadioTechnology & Electronics2.01×
14StreetwearFashion & Accessoires1.95×
15Las VegasTravel & Leisure1.77×
16Skin careBeauty & Wellness1.73×
17Pet foodPets & Animals1.71×
18Taylor SwiftMusic & Radio1.69×
19DrawingHome & Garden1.68×
20Planet FitnessSports1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Performance art audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Performance art audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.83×
ExtroversionTHRILL1.78×
Design AffinityPREMIUM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Performance art audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.79×
Social Media UsageJOY0.87×
Convenience OrientationPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Performance art have in United States?

Performance art has an estimated audience of 8,977,431 people in United States, concentrated in California and Ohio.

02

What is the gender split and age of Performance art fans?

59.1% of Performance art fans are female, 40.9% are male, with an average age of 37.7 years.

03

Which brands do Performance art fans like most?

Performance art fans show strongest brand affinity for Do it yourself (DIY) (2.09×), International education (9.9×), and Web server (4.07×) over the country average.

04

Where do Performance art fans live in United States?

Performance art fans in United States are most concentrated in California (reach ~1M), Ohio (reach ~1M), and Texas (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Performance art fans also like?

Beyond Performance art itself, the audience over-indexes on International education (9.9×), Web server (4.07×), Luxury real estate (2.86×), and Radio (2.01×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Performance art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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