Performance art Audience in United States
Performance art has an estimated audience of 8,977,431 people in United States. 59.1% are female, 40.9% are male, average age 37.7. Top brand affinities: Steampunk, Bank account, Progressive rock, Nipsey Hussle, Nationality.
Top brand affinities include Steampunk, Bank account, Progressive rock, with strongest over-indexing on Steampunk (8.71× the country average). Demographically, the Performance art audience skews more female with an average age of 37.7, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion.
Category: Arts & Culture · Type: Topic · Subtype: Art movement
Demographics of Performance art fans
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 37.7 |
| Estimated audience size | 8,977,431 |
Audience persona
The typical Performance art fan in United States is more female, around 37.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Steampunk.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Steampunk | 8.71× | Fashion & Accessoires |
| Bank account | 4.29× | Business & Career |
| Progressive rock | 3.52× | Music & Radio |
| Nipsey Hussle | 8.76× | Music & Radio |
| Nationality | 2.86× | Politics & Society |
| Israel | 2.7× | Travel & Leisure |
| Collectable | 1.76× | Kids & Family |
| Stay at Home Mum | 14.15× | Kids & Family |
| Jesse Plemons | 3.52× | Movies & TV |
| Nebraska Cornhuskers football | 3.14× | Sports |
| Tierra Cali | 5.86× | Travel & Leisure |
| Natural rubber | 1.57× | Cars & Mobility |
| Electrolyte | 2.84× | Health |
| Urban horticulture | 2.1× | Home & Garden |
| Mothercare | 1.74× | Kids & Family |
| Charlamagne Tha God | 4.68× | Movies & TV |
| Home staging | 2.52× | Home & Garden |
| Acoustic music | 2.2× | Music & Radio |
| Jeep Grand Cherokee (WJ) | 2.89× | Cars & Mobility |
| Jaws | 2.47× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.41 |
| Extroversion | THRILL | 2.23 |
| Mindfulness | BALANCE | 1.82 |
| Community Orientation | OPEN | 1.82 |
| Sustainability | BALANCE | 1.79 |
| Design Affinity | PREMIUM | 1.66 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.5% |
| Germany | 13.9% |
| China | 5.4% |
See Performance art audiences in other countries
More Art movement audiences in United States
- Culinary art (47,609,783)
- Decorative arts (35,508,412)
- Illustration (34,253,487)
- Modern art (27,906,451)
- Contemporary art (27,460,799)
How to read this data
Audience size is the estimated number of people in United States who actively search for Performance art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.