A data profile of the people who buy, follow and care about 1080i in Australia — modelled from more than twelve digital signal sources. 1080i has an estimated audience of 3,606,430 people in Australia.
1080i has an estimated audience of 3,606,430 people in Australia. 54.9% are female, 45.1% are male, average age 39.1. Top brand affinities: Real property, Bored Panda, Internet celebrity, Late-night talk show, Zara Larsson.
Top brand affinities include Real property, Bored Panda, Internet celebrity, with strongest over-indexing on Real property (1.58× the country average).
Demographically, the 1080i audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Indulgence, Spirituality.
The typical 1080i fan in Australia is balanced, around 39.1 years old, with strong Indulgence tendencies and a notable affinity for Real property.
The key figures that characterise the 1080i profile in Australia.
54.9% are female, 45.1% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 39.1 |
| Estimated audience size | 3,606,430 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide 1080i audience comes from Australia.
| Country | Share |
|---|---|
| United States | 29.4% |
| Brazil | 5.8% |
| United Kingdom | 4.7% |
The strongest cross-interests of the 1080i audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Italo disco | Music & Radio | 2.56× | ||
| 02 | Hulk Hogan | Sports | 2.16× | ||
| 03 | Bored Panda | Internet & Social Media | 2.01× | ||
| 04 | Late-night talk show | Movies & TV | 1.93× | ||
| 05 | Kitchen Nightmares | Movies & TV | 1.83× | ||
| 06 | Made in Chelsea | Movies & TV | 1.81× | ||
| 07 | Chicago Fire Soccer Club | Sports | 1.79× | ||
| 08 | Video rental shop | Movies & TV | 1.74× | ||
| 09 | Zara Larsson | Music & Radio | 1.70× | ||
| 10 | Masculism | Politics & Society | 1.61× | ||
| 11 | Two and a Half Men | Movies & TV | 1.60× | ||
| 12 | Diplomacy | Politics & Society | 1.60× | ||
| 13 | Bloodborne | Games | 1.59× | ||
| 14 | Real property | Home & Garden | 1.58× | ||
| 15 | LGBT tourism | Travel & Leisure | 1.57× | ||
| 16 | Internet celebrity | Internet & Social Media | 1.56× | ||
| 17 | Alanis Morissette | Music & Radio | 1.56× | ||
| 18 | Brownie (folklore) | Food & Beverages | 1.56× | ||
| 19 | Madison Beer | Music & Radio | 1.53× | ||
| 20 | Missguided | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.12× | |
| Spirituality | BALANCE | 1.10× | |
| Community Orientation | OPEN | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.79× | |
| Mindfulness | BALANCE | 0.82× | |
| Family Orientation | CONSERVATISM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for 1080i. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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