A data profile of the people who buy, follow and care about Auto mechanic in Australia — modelled from more than twelve digital signal sources. Auto mechanic has an estimated audience of 1,905,886 people in Australia.
Auto mechanic has an estimated audience of 1,905,886 people in Australia. 21.4% are female, 78.6% are male, average age 41.5. Top brand affinities: Carcare, Solar energy, Automobile repair shop, Sandra Bullock, Car club.
Top brand affinities include Carcare, Solar energy, Automobile repair shop, with strongest over-indexing on Carcare (6.84× the country average).
Demographically, the Auto mechanic audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
The typical Auto mechanic fan in Australia is more male, around 41.5 years old, with strong Need for Security tendencies and a notable affinity for Carcare.
The key figures that characterise the Auto mechanic profile in Australia.
21.4% are female, 78.6% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 21.4% |
| Male | 78.6% |
| Average age | 41.5 |
| Estimated audience size | 1,905,886 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 28% |
of the worldwide Auto mechanic audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.8% |
| Germany | 6.5% |
| Brazil | 4.6% |
The strongest cross-interests of the Auto mechanic audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crystal Palace F.C. | Sports | 8.59× | ||
| 02 | Carcare | Cars & Mobility | 6.84× | ||
| 03 | Sandra Bullock | Movies & TV | 6.31× | ||
| 04 | Car club | Cars & Mobility | 6.11× | ||
| 05 | Automobile repair shop | Cars & Mobility | 5.98× | ||
| 06 | Electric motorcycles and scooters | Cars & Mobility | 5.08× | ||
| 07 | Antique car | Cars & Mobility | 4.19× | ||
| 08 | Ryan Gosling | Movies & TV | 4.13× | ||
| 09 | Air pollution | Health | 4.08× | ||
| 10 | Compact car | Cars & Mobility | 3.39× | ||
| 11 | Electric vehicle | Cars & Mobility | 3.33× | ||
| 12 | Motorboat | Cars & Mobility | 3.21× | ||
| 13 | Racing games | Games | 3.14× | ||
| 14 | Photovoltaics | Home & Garden | 3.00× | ||
| 15 | Lawn mower | Home & Garden | 2.86× | ||
| 16 | Solar energy | Home & Garden | 2.75× | ||
| 17 | Used car | Cars & Mobility | 2.10× | ||
| 18 | Wikipedia | Internet & Social Media | 2.01× | ||
| 19 | SUVs | Cars & Mobility | 1.98× | ||
| 20 | Formula One | Sports | 1.94× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.76× | |
| Convenience Orientation | PREMIUM | 1.37× | |
| Early Adopter Mentality | POWER | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.50× | |
| Mindfulness | BALANCE | 0.62× | |
| Creativity | OPEN | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Auto mechanic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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