Rascasse Audience Intelligence

Character (arts) Audience in Australia

A data profile of the people who buy, follow and care about Character (arts) in Australia — modelled from more than twelve digital signal sources. Character (arts) has an estimated audience of 2,094,416 people in Australia.

#984among Topic in Australia
#21in Arts & Culture

Character (arts) has an estimated audience of 2,094,416 people in Australia. Top brand affinities: EB Games, Wikipedia, Robert Redford, Henry Cavill, Cinnamoroll.

Top brand affinities include EB Games, Wikipedia, Robert Redford, with strongest over-indexing on EB Games (2.54× the country average).

The typical Character (arts) fan in Australia shows strong Extroversion tendencies and a notable affinity for EB Games.

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Character (arts) profile in Australia.

Audience size
2.1M
in Australia
Country rank
#1343
Topic in Australia
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Character (arts) fans

Fig. 02

Gender split

Demographic split for Character (arts) audience in Australia
MetricValue
Estimated audience size2,094,416
Fig. 04

Worldwide distribution

2.3%

of the worldwide Character (arts) audience comes from Australia.

Worldwide audience distribution share by country for Character (arts)
CountryShare
United States31.2%
Japan8.0%
Mexico6.0%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Character (arts) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Character (arts) audience
#·InterestCategoryAffinity×
01G.I. JoeKids & Family8.72×
02CinnamorollMovies & TV7.89×
03Seth MacFarlaneMovies & TV6.22×
04LINETechnology & Electronics5.95×
05CheetahPets & Animals5.33×
06Chris PrattMovies & TV3.86×
07DaisoFashion & Accessoires3.61×
08Nathan FillionMovies & TV3.19×
09Henry CavillMovies & TV3.10×
10EB GamesGames2.54×
11Robert RedfordMovies & TV2.47×
12DeviantArtInternet & Social Media2.31×
13Virtual realityTechnology & Electronics2.08×
14Millie Bobby BrownMovies & TV2.04×
15Internet celebrityInternet & Social Media2.03×
16Walt Disney WorldTravel & Leisure1.98×
17WikipediaInternet & Social Media1.97×
18Apple TVMovies & TV1.77×
19Pay televisionMovies & TV1.59×
20Stranger ThingsMovies & TV1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Character (arts) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Character (arts) audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.20×
SpiritualityBALANCE1.16×
Early Adopter MentalityPOWER1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Character (arts) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.66×
Luxury OrientationPREMIUM0.72×
TravellingTHRILL0.73×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Australia who actively search for Character (arts). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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