A data profile of the people who buy, follow and care about Consciousness in Australia — modelled from more than twelve digital signal sources. Consciousness has an estimated audience of 2,268,874 people in Australia.
Consciousness has an estimated audience of 2,268,874 people in Australia. 70.5% are female, 29.5% are male, average age 42.0. Top brand affinities: Wikipedia, Blanket, Tradition, Demi Moore, Pizza.
Top brand affinities include Wikipedia, Blanket, Tradition, with strongest over-indexing on Wikipedia (2.39× the country average).
Demographically, the Consciousness audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Tradition, Extroversion.
The typical Consciousness fan in Australia is more female, around 42.0 years old, with strong Tradition tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Consciousness profile in Australia.
70.5% are female, 29.5% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 70.5% |
| Male | 29.5% |
| Average age | 42.0 |
| Estimated audience size | 2,268,874 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Consciousness audience comes from Australia.
| Country | Share |
|---|---|
| United States | 26.7% |
| Brazil | 5.6% |
| Italy | 4.5% |
The strongest cross-interests of the Consciousness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bill Nighy | Movies & TV | 3.53× | ||
| 02 | Idris Elba | Movies & TV | 3.53× | ||
| 03 | Jack Black | Movies & TV | 3.53× | ||
| 04 | Demi Moore | Movies & TV | 3.22× | ||
| 05 | Brendan Fraser | Movies & TV | 2.63× | ||
| 06 | Liam Neeson | Movies & TV | 2.49× | ||
| 07 | Wikipedia | Internet & Social Media | 2.39× | ||
| 08 | Jason Bateman | Movies & TV | 2.31× | ||
| 09 | Jason Momoa | Movies & TV | 2.23× | ||
| 10 | Blanket | Home & Garden | 1.89× | ||
| 11 | Rome | Travel & Leisure | 1.86× | ||
| 12 | Alternative medicine | Business & Career | 1.74× | ||
| 13 | Buddhism | Health | 1.70× | ||
| 14 | Herbalism | Health | 1.69× | ||
| 15 | Non-alcoholic beverage | Food & Beverages | 1.68× | ||
| 16 | Hinduism | Politics & Society | 1.68× | ||
| 17 | Nicole Kidman | Movies & TV | 1.66× | ||
| 18 | Tradition | Politics & Society | 1.62× | ||
| 19 | Public security | Politics & Society | 1.62× | ||
| 20 | Pizza | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.62× | |
| Extroversion | THRILL | 1.34× | |
| Individualism | JOY | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.76× | |
| Travelling | THRILL | 0.79× | |
| Pet Ownership | JOY | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Consciousness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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