A data profile of the people who buy, follow and care about Corporation in Australia — modelled from more than twelve digital signal sources. Corporation has an estimated audience of 5,131,445 people in Australia.
Corporation has an estimated audience of 5,131,445 people in Australia. 55.9% are female, 44.1% are male, average age 44.5. Top brand affinities: Real property, Innovation, Wikipedia, Sustainable energy, Microwave oven.
Top brand affinities include Real property, Innovation, Wikipedia, with strongest over-indexing on Real property (2.19× the country average).
Demographically, the Corporation audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Individualism, Convenience Orientation.
The typical Corporation fan in Australia is more female, around 44.5 years old, with strong Individualism tendencies and a notable affinity for Real property.
The key figures that characterise the Corporation profile in Australia.
55.9% are female, 44.1% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 44.5 |
| Estimated audience size | 5,131,445 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Corporation audience comes from Australia.
| Country | Share |
|---|---|
| United States | 27.5% |
| United Kingdom | 4.9% |
| India | 4.5% |
The strongest cross-interests of the Corporation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 2.19× | ||
| 02 | Innovation | Business & Career | 2.08× | ||
| 03 | Wikipedia | Internet & Social Media | 1.89× | ||
| 04 | Single-family detached home | Home & Garden | 1.88× | ||
| 05 | Asset management | Business & Career | 1.87× | ||
| 06 | Public security | Politics & Society | 1.82× | ||
| 07 | Money management | Business & Career | 1.82× | ||
| 08 | Ryan Gosling | Movies & TV | 1.68× | ||
| 09 | Retail banking | Business & Career | 1.67× | ||
| 10 | Hypermarket | Shopping | 1.66× | ||
| 11 | Mobile payment | Business & Career | 1.66× | ||
| 12 | Sustainable energy | Home & Garden | 1.63× | ||
| 13 | Jason Bateman | Movies & TV | 1.63× | ||
| 14 | Employment agency | Business & Career | 1.62× | ||
| 15 | Constitution | Politics & Society | 1.62× | ||
| 16 | Townhouse | Home & Garden | 1.57× | ||
| 17 | Passive income | Business & Career | 1.57× | ||
| 18 | Microwave oven | Home & Garden | 1.56× | ||
| 19 | Photovoltaics | Home & Garden | 1.54× | ||
| 20 | Garden centre | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.34× | |
| Convenience Orientation | PREMIUM | 1.34× | |
| Quality Awareness | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.83× | |
| Creativity | OPEN | 0.85× | |
| Price Sensitivity | PREMIUM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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