Rascasse Audience Intelligence

Darwin, Northern Territory Audience in Australia

A data profile of the people who buy, follow and care about Darwin, Northern Territory in Australia — modelled from more than twelve digital signal sources. Darwin, Northern Territory has an estimated audience of 2,301,441 people in Australia.

#15among City in Australia
#60among POI in Australia
#111in Travel & Leisure

Darwin, Northern Territory has an estimated audience of 2,301,441 people in Australia. 58.5% are female, 41.5% are male, average age 45.3. Top brand affinities: Google Flights, Discount stores, Knitting, Wikipedia, Microwave oven.

Top brand affinities include Google Flights, Discount stores, Knitting, with strongest over-indexing on Google Flights (2.15× the country average).

Demographically, the Darwin, Northern Territory audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Quality Awareness, Individualism.

The typical Darwin, Northern Territory fan in Australia is more female, around 45.3 years old, with strong Quality Awareness tendencies and a notable affinity for Google Flights.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Darwin, Northern Territory profile in Australia.

Audience size
2.3M
in Australia
Gender
58.5%♀
41.5% male
Age
45.3
average years
Country rank
#1190
POI in Australia
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Darwin, Northern Territory fans

58.5% are female, 41.5% are male, average age 45.3.

Fig. 02

Gender split

58.5%
Female
41.5%
Male
Demographic split for Darwin, Northern Territory audience in Australia
MetricValue
Female58.5%
Male41.5%
Average age45.3
Estimated audience size2,301,441
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Darwin, Northern Territory audience in Australia
Age bracketShare%
16-199%
20-2915%
30-3917%
40-4923%
50+36%
Fig. 04

Worldwide distribution

69.7%

of the worldwide Darwin, Northern Territory audience comes from Australia.

Worldwide audience distribution share by country for Darwin, Northern Territory
CountryShare
Australia69.7%
United States8.0%
Philippines4.2%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Darwin, Northern Territory audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Darwin, Northern Territory audience
#·InterestCategoryAffinity×
01Charles DarwinBusiness & Career5.86×
02UluruTravel & Leisure3.70×
03Microwave ovenHome & Garden2.17×
04Public securityPolitics & Society2.17×
05Tom CruiseMovies & TV2.17×
06Google FlightsTravel & Leisure2.15×
07BirkenstockFashion & Accessoires2.07×
08HypermarketShopping2.07×
09KnittingHome & Garden1.82×
10CappuccinoFood & Beverages1.81×
11Non-alcoholic beverageFood & Beverages1.75×
12WikipediaInternet & Social Media1.73×
13Great Barrier ReefTravel & Leisure1.72×
14BohemianismFashion & Accessoires1.69×
15InnovationBusiness & Career1.66×
16ABCMovies & TV1.66×
17CrosswordGames1.57×
18Discount storesShopping1.56×
19Nicole KidmanMovies & TV1.56×
20SingaporeTravel & Leisure1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Darwin, Northern Territory audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Darwin, Northern Territory audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.57×
IndividualismJOY1.46×
Community OrientationOPEN1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Darwin, Northern Territory audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.78×
Social Media UsageJOY0.85×
Pet OwnershipJOY0.91×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Australia who actively search for Darwin, Northern Territory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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