A data profile of the people who buy, follow and care about Drinking water in Australia — modelled from more than twelve digital signal sources. Drinking water has an estimated audience of 2,223,398 people in Australia.
Drinking water has an estimated audience of 2,223,398 people in Australia. 54.8% are female, 45.2% are male, average age 44.5. Top brand affinities: Dan Murphy's, Mineral water, Aldi, Wikipedia, Bottled water.
Top brand affinities include Dan Murphy's, Mineral water, Aldi, with strongest over-indexing on Dan Murphy's (1.91× the country average).
Demographically, the Drinking water audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Drinking water fan in Australia is balanced, around 44.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Dan Murphy's.
The key figures that characterise the Drinking water profile in Australia.
54.8% are female, 45.2% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 44.5 |
| Estimated audience size | 2,223,398 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Drinking water audience comes from Australia.
| Country | Share |
|---|---|
| United States | 26.1% |
| United Kingdom | 6.2% |
| India | 4.0% |
The strongest cross-interests of the Drinking water audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mineral water | Food & Beverages | 5.03× | ||
| 02 | Bottled water | Food & Beverages | 5.03× | ||
| 03 | Water purification | Food & Beverages | 4.55× | ||
| 04 | Water filter | Food & Beverages | 3.79× | ||
| 05 | Malt whisky | Food & Beverages | 3.22× | ||
| 06 | David Harbour | Movies & TV | 3.19× | ||
| 07 | Hot chocolate | Food & Beverages | 3.03× | ||
| 08 | Wikipedia | Internet & Social Media | 2.21× | ||
| 09 | Microwave oven | Home & Garden | 2.17× | ||
| 10 | Hypermarket | Shopping | 2.17× | ||
| 11 | Rice | Food & Beverages | 1.98× | ||
| 12 | Non-alcoholic beverage | Food & Beverages | 1.92× | ||
| 13 | Dan Murphy's | Food & Beverages | 1.91× | ||
| 14 | Photovoltaics | Home & Garden | 1.91× | ||
| 15 | Cappuccino | Food & Beverages | 1.79× | ||
| 16 | Innovation | Business & Career | 1.73× | ||
| 17 | Milk | Food & Beverages | 1.65× | ||
| 18 | Sustainable energy | Home & Garden | 1.64× | ||
| 19 | Hardware store | Home & Garden | 1.63× | ||
| 20 | Aldi | Shopping | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.59× | |
| Indulgence | JOY | 1.37× | |
| Individualism | JOY | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.86× | |
| Price Sensitivity | PREMIUM | 0.86× | |
| Pet Ownership | JOY | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Drinking water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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