A data profile of the people who buy, follow and care about Emotion in Australia — modelled from more than twelve digital signal sources. Emotion has an estimated audience of 2,699,055 people in Australia.
Emotion has an estimated audience of 2,699,055 people in Australia. 61.0% are female, 39.0% are male, average age 42.0. Top brand affinities: Blanket, Bored Panda, Virtual reality, Britney Spears, Emotional intelligence.
Top brand affinities include Blanket, Bored Panda, Virtual reality, with strongest over-indexing on Blanket (1.53× the country average).
Demographically, the Emotion audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Individualism, Mindfulness.
The typical Emotion fan in Australia is more female, around 42.0 years old, with strong Individualism tendencies and a notable affinity for Blanket.
The key figures that characterise the Emotion profile in Australia.
61.0% are female, 39.0% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 42.0 |
| Estimated audience size | 2,699,055 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Emotion audience comes from Australia.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 5.0% |
| India | 4.5% |
The strongest cross-interests of the Emotion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bored Panda | Internet & Social Media | 2.08× | ||
| 02 | Late-night talk show | Movies & TV | 2.08× | ||
| 03 | Vincent van Gogh | Arts & Culture | 1.99× | ||
| 04 | Medicinal plants | Health | 1.88× | ||
| 05 | Sharon Stone | Movies & TV | 1.77× | ||
| 06 | Britney Spears | Music & Radio | 1.70× | ||
| 07 | John Williams | Music & Radio | 1.65× | ||
| 08 | Charli XCX | Music & Radio | 1.64× | ||
| 09 | TMZ | Internet & Social Media | 1.63× | ||
| 10 | Gina Carano | Movies & TV | 1.63× | ||
| 11 | Luck | Health | 1.62× | ||
| 12 | Individualism | Politics & Society | 1.61× | ||
| 13 | Otorhinolaryngology | Health | 1.61× | ||
| 14 | Oprah Winfrey | Movies & TV | 1.58× | ||
| 15 | Rebel Wilson | Movies & TV | 1.57× | ||
| 16 | Duvet | Home & Garden | 1.55× | ||
| 17 | Blanket | Home & Garden | 1.53× | ||
| 18 | Emotional intelligence | Health | 1.52× | ||
| 19 | Mick Jagger | Music & Radio | 1.52× | ||
| 20 | Virtual reality | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.22× | |
| Mindfulness | BALANCE | 1.18× | |
| Extroversion | THRILL | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.91× | |
| Pet Ownership | JOY | 0.92× | |
| Need for Security | CONSERVATISM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Emotion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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