A data profile of the people who buy, follow and care about Road running in Australia — modelled from more than twelve digital signal sources. Road running has an estimated audience of 2,266,666 people in Australia.
Road running has an estimated audience of 2,266,666 people in Australia. Top brand affinities: Peter Alexander, Puma, ASICS, Bupa, Aerobics.
Top brand affinities include Peter Alexander, Puma, ASICS, with strongest over-indexing on Peter Alexander (1.53× the country average).
The typical Road running fan in Australia shows strong Indulgence tendencies and a notable affinity for Peter Alexander.
The key figures that characterise the Road running profile in Australia.
| Metric | Value |
|---|---|
| Estimated audience size | 2,266,666 |
of the worldwide Road running audience comes from Australia.
| Country | Share |
|---|---|
| United States | 21.8% |
| United Kingdom | 5.6% |
| India | 4.8% |
The strongest cross-interests of the Road running audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fila (company) | Fashion & Accessoires | 3.77× | ||
| 02 | Activity tracker | Technology & Electronics | 3.57× | ||
| 03 | Puma | Fashion & Accessoires | 3.55× | ||
| 04 | Parkrun | Sports | 3.52× | ||
| 05 | Garmin | Technology & Electronics | 2.51× | ||
| 06 | Fitbit | Technology & Electronics | 2.35× | ||
| 07 | Aerobics | Sports | 2.32× | ||
| 08 | LeBron James | Sports | 2.28× | ||
| 09 | Boxing | Sports | 1.90× | ||
| 10 | Tour de France | Sports | 1.86× | ||
| 11 | Gymshark | Sports | 1.79× | ||
| 12 | Novak Djokovic | Sports | 1.78× | ||
| 13 | ASICS | Fashion & Accessoires | 1.72× | ||
| 14 | Alpine skiing | Sports | 1.72× | ||
| 15 | Standup paddleboarding | Sports | 1.65× | ||
| 16 | Track and field | Sports | 1.62× | ||
| 17 | Bupa | Health | 1.61× | ||
| 18 | Gymnastics | Sports | 1.54× | ||
| 19 | Peter Alexander | Music & Radio | 1.53× | ||
| 20 | Golf club | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.36× | |
| Luxury Orientation | PREMIUM | 1.31× | |
| Healthy Lifestyle | BALANCE | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.80× | |
| Creativity | OPEN | 0.83× | |
| Need for Security | CONSERVATISM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Road running. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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