A data profile of the people who buy, follow and care about Road running in Poland — modelled from more than twelve digital signal sources. Road running has an estimated audience of 2,155,480 people in Poland.
Road running has an estimated audience of 2,155,480 people in Poland. Top brand affinities: Swimming, Indoor cycling, Rossmann, Car dealership, Fast food.
Top brand affinities include Swimming, Indoor cycling, Rossmann, with strongest over-indexing on Swimming (2.0× the country average).
The typical Road running fan in Poland shows strong Sports Activity tendencies and a notable affinity for Swimming.
The key figures that characterise the Road running profile in Poland.
| Metric | Value |
|---|---|
| Estimated audience size | 2,155,480 |
of the worldwide Road running audience comes from Poland.
| Country | Share |
|---|---|
| United States | 21.8% |
| United Kingdom | 5.6% |
| India | 4.8% |
The strongest cross-interests of the Road running audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Indoor cycling | Sports | 11.24× | ||
| 02 | Giro d'Italia | Sports | 5.65× | ||
| 03 | Triathlons | Sports | 3.75× | ||
| 04 | Car dealership | Cars & Mobility | 3.40× | ||
| 05 | Tour de France | Sports | 3.10× | ||
| 06 | Max Verstappen | Sports | 2.48× | ||
| 07 | Local food | Food & Beverages | 2.37× | ||
| 08 | Alpine skiing | Sports | 2.30× | ||
| 09 | Love & Sex | Kids & Family | 2.18× | ||
| 10 | Swimming | Sports | 2.00× | ||
| 11 | Ski resort | Travel & Leisure | 1.93× | ||
| 12 | Bedroom furniture | Home & Garden | 1.90× | ||
| 13 | Rossmann | Shopping | 1.88× | ||
| 14 | Konfrontacja Sztuk Walki | Sports | 1.79× | ||
| 15 | Used car | Cars & Mobility | 1.63× | ||
| 16 | Airbnb | Travel & Leisure | 1.62× | ||
| 17 | Adventure travel | Travel & Leisure | 1.59× | ||
| 18 | Deichmann | Shopping | 1.59× | ||
| 19 | Renovation | Home & Garden | 1.58× | ||
| 20 | Fast food | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.79× | |
| Need for Security | CONSERVATISM | 1.69× | |
| Risk Appetite | THRILL | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.72× | |
| Convenience Orientation | PREMIUM | 0.84× | |
| Tradition | CONSERVATISM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Road running. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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