A data profile of the people who buy, follow and care about Road running in Norway — modelled from more than twelve digital signal sources. Road running has an estimated audience of 580,691 people in Norway.
Road running has an estimated audience of 580,691 people in Norway. Top brand affinities: Biltema, Gina Tricot, FIFA World Cup, Flower, Hobby.
Top brand affinities include Biltema, Gina Tricot, FIFA World Cup, with strongest over-indexing on Biltema (3.1× the country average).
The typical Road running fan in Norway shows strong Healthy Lifestyle tendencies and a notable affinity for Biltema.
The key figures that characterise the Road running profile in Norway.
| Metric | Value |
|---|---|
| Estimated audience size | 580,691 |
of the worldwide Road running audience comes from Norway.
| Country | Share |
|---|---|
| United States | 21.8% |
| United Kingdom | 5.6% |
| India | 4.8% |
The strongest cross-interests of the Road running audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 4.04× | ||
| 02 | Marathons | Sports | 3.11× | ||
| 03 | Biltema | Business & Career | 3.10× | ||
| 04 | Helsinki | Travel & Leisure | 2.74× | ||
| 05 | Standup paddleboarding | Sports | 2.42× | ||
| 06 | Tour de France | Sports | 2.38× | ||
| 07 | Swimming pool | Sports | 2.13× | ||
| 08 | Hoodie | Fashion & Accessoires | 2.13× | ||
| 09 | Gina Tricot | Fashion & Accessoires | 2.10× | ||
| 10 | Leggings | Fashion & Accessoires | 2.10× | ||
| 11 | FIFA World Cup | Sports | 1.95× | ||
| 12 | Ravelry | Internet & Social Media | 1.94× | ||
| 13 | Weaving | Fashion & Accessoires | 1.89× | ||
| 14 | Vegetable | Food & Beverages | 1.84× | ||
| 15 | Intersport | Shopping | 1.74× | ||
| 16 | Hobby | Home & Garden | 1.69× | ||
| 17 | Crochet | Home & Garden | 1.68× | ||
| 18 | Island | Travel & Leisure | 1.67× | ||
| 19 | Flower | Home & Garden | 1.66× | ||
| 20 | KappAhl | Fashion & Accessoires | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.47× | |
| Need for Security | CONSERVATISM | 1.38× | |
| Risk Appetite | THRILL | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.84× | |
| Community Orientation | OPEN | 0.86× | |
| Convenience Orientation | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Road running. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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