A data profile of the people who buy, follow and care about Subsidiary in Australia — modelled from more than twelve digital signal sources. Subsidiary has an estimated audience of 2,336,898 people in Australia.
Subsidiary has an estimated audience of 2,336,898 people in Australia. 53.7% are female, 46.3% are male, average age 36.5. Top brand affinities: National Australia Bank, Wikipedia, EB Games, Computer hardware, Manchester United F.C..
Top brand affinities include National Australia Bank, Wikipedia, EB Games, with strongest over-indexing on National Australia Bank (1.54× the country average).
Demographically, the Subsidiary audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Extroversion, Convenience Orientation.
The typical Subsidiary fan in Australia is balanced, around 36.5 years old, with strong Extroversion tendencies and a notable affinity for National Australia Bank.
The key figures that characterise the Subsidiary profile in Australia.
53.7% are female, 46.3% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 36.5 |
| Estimated audience size | 2,336,898 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 15% |
of the worldwide Subsidiary audience comes from Australia.
| Country | Share |
|---|---|
| United States | 37.9% |
| Brazil | 8.8% |
| Germany | 5.9% |
The strongest cross-interests of the Subsidiary audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 1.84× | ||
| 02 | EB Games | Games | 1.84× | ||
| 03 | Computer hardware | Technology & Electronics | 1.84× | ||
| 04 | Manchester City F.C. | Sports | 1.84× | ||
| 05 | Solitaire | Games | 1.84× | ||
| 06 | Margot Robbie | Movies & TV | 1.84× | ||
| 07 | Steam | Games | 1.84× | ||
| 08 | Walt Disney World | Travel & Leisure | 1.82× | ||
| 09 | Dailymotion | Movies & TV | 1.80× | ||
| 10 | Gaming computer | Technology & Electronics | 1.77× | ||
| 11 | Headphones | Technology & Electronics | 1.74× | ||
| 12 | Twitch | Games | 1.69× | ||
| 13 | Nightlife | Arts & Culture | 1.68× | ||
| 14 | Investment management | Business & Career | 1.63× | ||
| 15 | Pokémon | Games | 1.61× | ||
| 16 | YouTube Music | Internet & Social Media | 1.59× | ||
| 17 | Red Rooster | Food & Beverages | 1.57× | ||
| 18 | National Australia Bank | Business & Career | 1.54× | ||
| 19 | Manchester United F.C. | Sports | 1.52× | ||
| 20 | Laptop | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.30× | |
| Convenience Orientation | PREMIUM | 1.18× | |
| Urban Lifestyle | OPEN | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.54× | |
| Need for Security | CONSERVATISM | 0.69× | |
| Creativity | OPEN | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Subsidiary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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