A data profile of the people who buy, follow and care about Superhero in Australia — modelled from more than twelve digital signal sources. Superhero has an estimated audience of 2,009,446 people in Australia.
Superhero has an estimated audience of 2,009,446 people in Australia. 47.7% are female, 52.3% are male, average age 36.8. Top brand affinities: EB Games, Wikipedia, Robert Redford, Nathan Fillion, Millie Bobby Brown.
Top brand affinities include EB Games, Wikipedia, Robert Redford, with strongest over-indexing on EB Games (2.48× the country average).
Demographically, the Superhero audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Extroversion, Risk Appetite.
The typical Superhero fan in Australia is balanced, around 36.8 years old, with strong Extroversion tendencies and a notable affinity for EB Games.
The key figures that characterise the Superhero profile in Australia.
47.7% are female, 52.3% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 36.8 |
| Estimated audience size | 2,009,446 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 24% | |
| 30-39 | 21% | |
| 40-49 | 17% | |
| 50+ | 15% |
of the worldwide Superhero audience comes from Australia.
| Country | Share |
|---|---|
| United States | 25.3% |
| China | 9.1% |
| Brazil | 7.3% |
The strongest cross-interests of the Superhero audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Doctor Strange | Literature | 4.42× | ||
| 02 | Guardians of the Galaxy (film) | Movies & TV | 4.15× | ||
| 03 | Owen Wilson | Movies & TV | 3.95× | ||
| 04 | Josh Brolin | Movies & TV | 3.70× | ||
| 05 | Nathan Fillion | Movies & TV | 3.43× | ||
| 06 | IGN | Movies & TV | 2.86× | ||
| 07 | Robert Redford | Movies & TV | 2.70× | ||
| 08 | Liam Neeson | Movies & TV | 2.54× | ||
| 09 | EB Games | Games | 2.48× | ||
| 10 | Michael J. Fox | Movies & TV | 2.43× | ||
| 11 | Alexandra Daddario | Movies & TV | 2.30× | ||
| 12 | Henry Cavill | Movies & TV | 2.29× | ||
| 13 | Superman | Movies & TV | 2.28× | ||
| 14 | Millie Bobby Brown | Movies & TV | 2.08× | ||
| 15 | Wikipedia | Internet & Social Media | 2.02× | ||
| 16 | Spider-Man | Movies & TV | 1.98× | ||
| 17 | Role-playing games | Games | 1.65× | ||
| 18 | Game of Thrones | Movies & TV | 1.59× | ||
| 19 | Public security | Politics & Society | 1.56× | ||
| 20 | Internet celebrity | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.24× | |
| Risk Appetite | THRILL | 1.13× | |
| Early Adopter Mentality | POWER | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.69× | |
| Family Orientation | CONSERVATISM | 0.77× | |
| Creativity | OPEN | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Superhero. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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