A data profile of the people who buy, follow and care about The Block (Australian TV series) in Australia — modelled from more than twelve digital signal sources. The Block (Australian TV series) has an estimated audience of 2,456,486 people in Australia.
The Block (Australian TV series) has an estimated audience of 2,456,486 people in Australia. Top brand affinities: Renovation, First-time buyer, Australian Open, Luxury real estate, Mortgage calculator.
Top brand affinities include Renovation, First-time buyer, Australian Open, with strongest over-indexing on Renovation (1.58× the country average).
The typical The Block (Australian TV series) fan in Australia shows strong Indulgence tendencies and a notable affinity for Renovation.
The key figures that characterise the The Block (Australian TV series) profile in Australia.
| Metric | Value |
|---|---|
| Estimated audience size | 2,456,486 |
of the worldwide The Block (Australian TV series) audience comes from Australia.
| Country | Share |
|---|---|
| United States | 50.9% |
| Australia | 22.3% |
| Canada | 4.5% |
The strongest cross-interests of the The Block (Australian TV series) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | West Elm | Home & Garden | 2.20× | ||
| 02 | Melbourne Football Club | Sports | 2.00× | ||
| 03 | Geelong Football Club | Sports | 1.92× | ||
| 04 | Fremantle Football Club | Sports | 1.92× | ||
| 05 | North Melbourne Football Club | Sports | 1.90× | ||
| 06 | Australian Open | Sports | 1.87× | ||
| 07 | Garden furniture | Home & Garden | 1.84× | ||
| 08 | Brisbane Lions | Sports | 1.83× | ||
| 09 | Collingwood Football Club | Sports | 1.78× | ||
| 10 | First-time buyer | Shopping | 1.76× | ||
| 11 | Richmond Football Club | Sports | 1.76× | ||
| 12 | West Coast Eagles | Sports | 1.74× | ||
| 13 | Townhouse | Home & Garden | 1.65× | ||
| 14 | Kitchenware | Home & Garden | 1.64× | ||
| 15 | Luxury real estate | Business & Career | 1.61× | ||
| 16 | AFL Grand Final | Sports | 1.61× | ||
| 17 | Renovation | Home & Garden | 1.58× | ||
| 18 | Mortgage calculator | Home & Garden | 1.54× | ||
| 19 | Koala | Pets & Animals | 1.51× | ||
| 20 | Non-alcoholic beverage | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.45× | |
| Luxury Orientation | PREMIUM | 1.45× | |
| DIY Mentality | THRILL | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.86× | |
| Social Media Usage | JOY | 0.91× | |
| Urban Lifestyle | OPEN | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for The Block (Australian TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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