A data profile of the people who buy, follow and care about Train in Australia — modelled from more than twelve digital signal sources. Train has an estimated audience of 2,314,981 people in Australia.
Train has an estimated audience of 2,314,981 people in Australia. 52.5% are female, 47.5% are male, average age 44.1. Top brand affinities: Google Flights, Wikipedia, Singapore Airlines, Real property, Innovation.
Top brand affinities include Google Flights, Wikipedia, Singapore Airlines, with strongest over-indexing on Google Flights (2.92× the country average).
Demographically, the Train audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.
The typical Train fan in Australia is balanced, around 44.1 years old, with strong Quality Awareness tendencies and a notable affinity for Google Flights.
The key figures that characterise the Train profile in Australia.
52.5% are female, 47.5% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 44.1 |
| Estimated audience size | 2,314,981 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Train audience comes from Australia.
| Country | Share |
|---|---|
| United States | 21.3% |
| Italy | 6.0% |
| United Kingdom | 5.5% |
The strongest cross-interests of the Train audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Flights | Travel & Leisure | 2.92× | ||
| 02 | Celebrity Cruises | Travel & Leisure | 2.54× | ||
| 03 | High-net-worth individual | Business & Career | 2.41× | ||
| 04 | Wikipedia | Internet & Social Media | 2.36× | ||
| 05 | Princess Cruises | Travel & Leisure | 2.22× | ||
| 06 | Royal Caribbean Cruises Ltd. | Travel & Leisure | 2.02× | ||
| 07 | Business class | Travel & Leisure | 1.97× | ||
| 08 | Hypermarket | Shopping | 1.91× | ||
| 09 | Public security | Politics & Society | 1.84× | ||
| 10 | Expedia | Travel & Leisure | 1.82× | ||
| 11 | Emirates | Travel & Leisure | 1.76× | ||
| 12 | Innovation | Business & Career | 1.74× | ||
| 13 | Rail transport | Travel & Leisure | 1.72× | ||
| 14 | Ski resort | Travel & Leisure | 1.67× | ||
| 15 | Trivago | Travel & Leisure | 1.67× | ||
| 16 | Singapore Airlines | Travel & Leisure | 1.62× | ||
| 17 | First class travel | Travel & Leisure | 1.62× | ||
| 18 | Real property | Home & Garden | 1.61× | ||
| 19 | Skyscanner | Travel & Leisure | 1.59× | ||
| 20 | TripAdvisor | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.86× | |
| Luxury Orientation | PREMIUM | 1.52× | |
| Travelling | THRILL | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.83× | |
| Creativity | OPEN | 0.85× | |
| Healthy Lifestyle | BALANCE | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Train. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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