A data profile of the people who buy, follow and care about Social psychology in Brazil — modelled from more than twelve digital signal sources. Social psychology has an estimated audience of 3,506,222 people in Brazil.
Social psychology has an estimated audience of 3,506,222 people in Brazil. 71.0% are female, 29.0% are male, average age 36.7. Top brand affinities: Seleção Brasileira, Transformers (toy line), RB Leipzig, Toy Story (franchise), Bayer 04 Leverkusen.
Top brand affinities include Seleção Brasileira, Transformers (toy line), RB Leipzig, with strongest over-indexing on Seleção Brasileira (1.6× the country average).
Demographically, the Social psychology audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Tradition, Individualism.
The typical Social psychology fan in Brazil is more female, around 36.7 years old, with strong Tradition tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the Social psychology profile in Brazil.
71.0% are female, 29.0% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 71.0% |
| Male | 29.0% |
| Average age | 36.7 |
| Estimated audience size | 3,506,222 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide Social psychology audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.8% |
| Brazil | 6.1% |
| Italy | 5.6% |
The strongest cross-interests of the Social psychology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Transformers (toy line) | Kids & Family | 8.07× | ||
| 02 | RB Leipzig | Sports | 8.07× | ||
| 03 | Bayer 04 Leverkusen | Sports | 8.07× | ||
| 04 | 2. Bundesliga | Sports | 8.07× | ||
| 05 | Eintracht Frankfurt | Sports | 8.07× | ||
| 06 | Manuel Neuer | Sports | 8.07× | ||
| 07 | Chicago Fire (TV series) | Movies & TV | 8.07× | ||
| 08 | VfB Stuttgart | Sports | 8.07× | ||
| 09 | Vivienne Westwood | Fashion & Accessoires | 8.07× | ||
| 10 | Elizabeth Olsen | Movies & TV | 6.33× | ||
| 11 | Toy Story (franchise) | Movies & TV | 5.63× | ||
| 12 | Thiago Silva | Sports | 4.65× | ||
| 13 | Borussia Dortmund | Sports | 4.08× | ||
| 14 | Rick and Morty | Movies & TV | 4.07× | ||
| 15 | Spanish language | Politics & Society | 2.48× | ||
| 16 | MSN | News | 1.67× | ||
| 17 | Seleção Brasileira | Sports | 1.60× | ||
| 18 | Rock music | Music & Radio | 1.57× | ||
| 19 | Pop music | Music & Radio | 1.55× | ||
| 20 | Medicine | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.75× | |
| Individualism | JOY | 1.56× | |
| Patriotism | CONSERVATISM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.66× | |
| Luxury Orientation | PREMIUM | 0.70× | |
| Need for Security | CONSERVATISM | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Social psychology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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