Rascasse Audience Intelligence

Social psychology Audience in Germany

A data profile of the people who buy, follow and care about Social psychology in Germany — modelled from more than twelve digital signal sources. Social psychology has an estimated audience of 1,485,806 people in Germany.

#2426among Topic in Germany#416in Business & Career

The average Social psychology fan in Germany is 40.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Smyths Toys Superstores, Wetter.com, with strongest over-indexing on Tagesschau (2.55× the country average).

Demographically, the Social psychology audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Social psychology fan in Germany is more female, around 40.8 years old, with strong Mindfulness tendencies and a notable affinity for Tagesschau.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Social psychology profile in Germany.

Audience size
1.5M
in Germany
Gender
68.5%♀
31.5% male
Age
40.8
average years
Country rank
#4501
Topic in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Social psychology fans

68.5% are female, 31.5% are male, average age 40.8.

Fig. 02

Gender split

68.5%
Female
31.5%
Male
Demographic split for Social psychology audience in Germany
MetricValue
Female68.5%
Male31.5%
Average age40.8
Estimated audience size1,485,806
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Social psychology audience in Germany
Age bracketShare%
16-1915%
20-2917%
30-3922%
40-4925%
50+21%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Social psychology audience comes from Germany.

Worldwide audience distribution share by country for Social psychology
CountryShare
United States21.8%
Brazil6.1%
Italy5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Social psychology audience in Germany is strongest.

Fig. 05

Top regions by affinity

Social psychology fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~40K1.30×
02Berlin~90K1.29×
03Nordrhein-Westfalen~400K1.19×
04Bremen~10K1.11×
05Bayern~300K1.08×
06Hessen~100K1.07×
07Baden-Württemberg~200K1.06×
08Saarland~20K0.98×
09Niedersachsen~100K0.96×
10Rheinland-Pfalz~70K0.96×
11Brandenburg~40K0.95×
12Sachsen~70K0.93×
13Thüringen~30K0.92×
14Sachsen-Anhalt~30K0.91×
15Schleswig-Holstein~50K0.89×
16Mecklenburg-Vorpommern~20K0.86×
Fig. 06

Affinity by region

Affinity by region — Social psychology, Germany
0.86×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Social psychology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Social psychology audience
#·InterestCategoryAffinity×
01Smyths Toys SuperstoresShopping12.00×
02Charles DarwinBusiness & Career12.00×
03Pierre FranckhMovies & TV12.00×
04Gangs of New YorkMovies & TV12.00×
05European CouncilPolitics & Society12.00×
06Sigmund FreudLiterature9.82×
07General practitionerHealth9.07×
08Fargo (film)Movies & TV7.94×
09Maria CallasMusic & Radio7.82×
10Robert PattinsonMovies & TV7.45×
11Jensen AcklesMovies & TV6.04×
12Italo discoMusic & Radio5.93×
13Old TestamentPolitics & Society5.47×
14Love & SexKids & Family3.59×
15Political scienceBusiness & Career3.07×
16Wetter.comHome & Garden3.00×
17TagesschauMovies & TV2.55×
18Müller (company)Food & Beverages1.91×
19PoliticsPolitics & Society1.85×
20Netto Marken-DiscountShopping1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Social psychology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Social psychology audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.93×
SpiritualityBALANCE1.73×
Need for SecurityCONSERVATISM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Social psychology audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.64×
Sports ActivityPOWER0.75×
Price SensitivityPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Social psychology have in Germany?

Social psychology has an estimated audience of 1,485,806 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Social psychology fans?

68.5% of Social psychology fans are female, 31.5% are male, with an average age of 40.8 years.

03

Which brands do Social psychology fans like most?

Social psychology fans show strongest brand affinity for Tagesschau (2.55×), Smyths Toys Superstores (12×), and Wetter.com (3×) over the country average.

04

Where do Social psychology fans live in Germany?

Social psychology fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Social psychology fans also like?

Beyond Social psychology itself, the audience over-indexes on Smyths Toys Superstores (12×), Wetter.com (3×), Sigmund Freud (9.82×), and General practitioner (9.07×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Social psychology audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Social psychology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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