Social psychology Audience in Germany

Demographics of Social psychology fans

Audience persona

The typical Social psychology fan in Germany is more female, around 40.8 years old, with strong Mindfulness tendencies and a notable affinity for Rossmann.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Social psychology audiences in other countries

• Social psychology — United States
• Social psychology — United Kingdom
• Social psychology — France
• Social psychology — Italy
• Social psychology — Spain
• Social psychology — Brazil
• Social psychology — Japan
• Social psychology — South Korea
• Social psychology — India

More Business & Career audiences in Germany

• Food and drink (39,623,635)
• Entertainment (39,502,829)
• Business and industry (39,157,865)
• Shopping and fashion (38,134,645)
• Arts and music (37,163,288)

Frequently asked questions

How many fans does Social psychology have in Germany?

Social psychology has an estimated audience of 1,485,806 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Social psychology fans?

68.5% of Social psychology fans are female, 31.5% are male, with an average age of 40.8 years.

Which brands do Social psychology fans like most?

Social psychology fans show strongest brand affinity for Rossmann (1.69×), Israel (3.54×), and Home Office (1.92×) over the country average.

Where do Social psychology fans live in Germany?

Social psychology fans in Germany are most concentrated in Nordrhein-Westfalen (reach 399,574), Bayern (reach 266,147), and Baden-Württemberg (reach 219,541). These three regions account for the largest share of the active audience.

What other brands do Social psychology fans also like?

Beyond Social psychology itself, the audience over-indexes on Israel (3.54×), Home Office (1.92×), Progressive rock (2.04×), and Time (magazine) (2.57×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Social psychology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.