Social psychology Audience in United States

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Social psychology has an estimated audience of 12,511,633 people in United States. 66.7% are female, 33.3% are male, average age 40.4. Top regions: California, Texas, Florida. Top brand affinities: Whataburger, Nationality, 3D printing, Solo climbing, UK garage.

The average Social psychology fan in United States is 40.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Whataburger, Nationality, 3D printing, with strongest over-indexing on Whataburger (1.63× the country average). Demographically, the Social psychology audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Spirituality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Social psychology fans

Demographic split for Social psychology audience in United States
MetricValue
Female66.7%
Male33.3%
Average age40.4
Estimated audience size12,511,633

Audience persona

The typical Social psychology fan in United States is more female, around 40.4 years old, with strong Spirituality tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Social psychology in United States
RegionReachAffinity
California1,951,0921.42×
Texas1,103,1921.03×
Florida969,9221.15×
New York825,1631.18×
North Carolina469,6061.25×
Georgia449,0581.17×
Illinois426,9401.02×
Pennsylvania403,7270.96×
Ohio358,5110.93×
Michigan356,1121.09×
Virginia322,4081.06×
New Jersey318,5331×
Massachusetts305,0711.24×
Arizona302,2201.18×
Maryland244,4821.14×
Washington235,7220.94×
Tennessee229,4770.91×
Indiana215,9550.94×
Louisiana191,6661.19×
Colorado189,8430.96×
Missouri184,5720.92×
Alabama183,8881.05×
South Carolina177,0500.94×
Kentucky167,8661.07×
Wisconsin166,3340.88×
Minnesota157,7190.88×
Oklahoma156,2731.12×
Connecticut142,6421.14×
Oregon131,6480.92×
Nevada107,0220.88×
Mississippi104,4471.01×
Iowa99,6010.97×
Arkansas99,5940.97×
Utah92,7280.83×
Kansas92,1330.93×
West Virginia67,9261.17×
New Mexico67,6461.08×
Nebraska60,7780.97×
Hawaii60,2371.12×
Idaho51,8740.83×
Rhode Island47,6251.2×
Maine44,1600.99×
New Hampshire43,8250.89×
Washington, District of Columbia43,5111.16×
Delaware26,4100.77×
North Dakota24,4570.95×
Montana24,0970.69×
Alaska20,8010.78×
South Dakota20,1840.7×
Vermont19,6370.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Social psychology audience
BrandAffinityCategory
Whataburger1.63×Food & Beverages
Nationality1.53×Politics & Society
3D printing1.54×Technology & Electronics
Solo climbing3.98×Sports
UK garage2.18×Music & Radio
Enfamil1.7×Kids & Family
Arnold Palmer1.53×Sports
Buying a House1.69×Home & Garden
Picnic1.62×Kids & Family
Bully (2011 film)1.5×Movies & TV
Nurse educator1.57×Kids & Family
Geothermal heating1.82×Home & Garden
Cockpit1.71×Travel & Leisure
Redemption (theology)1.57×Politics & Society
EShakti1.9×Shopping
Certified diabetes educator2.33×Business & Career
Seagram's Escapes4.87×Food & Beverages
Hattiesburg, Mississippi1.62×Travel & Leisure
Boracay1.51×Travel & Leisure
Software widget2.36×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Social psychology audience
TraitClusterScore
SpiritualityBALANCE1.29
Community OrientationOPEN1.27
IndividualismJOY1.27
Quality AwarenessPREMIUM1.27
Convenience OrientationPREMIUM1.19
Urban LifestyleOPEN1.18

Worldwide distribution

Worldwide audience distribution share by country for Social psychology
CountryShare
United States21.8%
Brazil6.1%
Italy5.6%

See Social psychology audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Social psychology have in United States?

Social psychology has an estimated audience of 12,511,633 people in United States, concentrated in California and Texas.

What is the gender split and age of Social psychology fans?

66.7% of Social psychology fans are female, 33.3% are male, with an average age of 40.4 years.

Which brands do Social psychology fans like most?

Social psychology fans show strongest brand affinity for Whataburger (1.63×), Nationality (1.53×), and 3D printing (1.54×) over the country average.

Where do Social psychology fans live in United States?

Social psychology fans in United States are most concentrated in California (reach 1,951,092), Texas (reach 1,103,192), and Florida (reach 969,922). These three regions account for the largest share of the active audience.

What other brands do Social psychology fans also like?

Beyond Social psychology itself, the audience over-indexes on Nationality (1.53×), 3D printing (1.54×), Solo climbing (3.98×), and UK garage (2.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Social psychology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.