Rascasse Audience Intelligence

Social psychology Audience in United States

A data profile of the people who buy, follow and care about Social psychology in United States — modelled from more than twelve digital signal sources. Social psychology has an estimated audience of 12,511,633 people in United States.

#1898among Topic in United States#289in Business & Career

The average Social psychology fan in United States is 40.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Real property, Pizza Hut, Genetics, with strongest over-indexing on Real property (2.55× the country average).

Demographically, the Social psychology audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Social psychology fan in United States is more female, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Real property.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Social psychology profile in United States.

Audience size
12.5M
in United States
Gender
66.7%♀
33.3% male
Age
40.4
average years
Country rank
#2854
Topic in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Social psychology fans

66.7% are female, 33.3% are male, average age 40.4.

Fig. 02

Gender split

66.7%
Female
33.3%
Male
Demographic split for Social psychology audience in United States
MetricValue
Female66.7%
Male33.3%
Average age40.4
Estimated audience size12,511,633
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Social psychology audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3920%
40-4922%
50+23%
Fig. 04

Worldwide distribution

21.8%

of the worldwide Social psychology audience comes from United States.

Worldwide audience distribution share by country for Social psychology
CountryShare
United States21.8%
Brazil6.1%
Italy5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Social psychology audience in United States is strongest.

Fig. 05

Top regions by affinity

Social psychology fans by region: top regions in United States
#RegionReachAffinity×
01California~2M1.33×
02Louisiana~200K1.21×
03North Carolina~400K1.18×
04Massachusetts~300K1.18×
05Connecticut~100K1.16×
06Arizona~300K1.15×
07Rhode Island~50K1.14×
08Maryland~200K1.12×
09West Virginia~70K1.12×
10Iowa~100K1.11×
11Georgia~400K1.10×
12New Mexico~70K1.10×
13North Dakota~30K1.09×
14New York~800K1.08×
15Oklahoma~200K1.08×
16Washington, District of Columbia~40K1.08×
17Hawaii~60K1.07×
18Florida~900K1.06×
19Michigan~300K1.05×
20Alabama~200K1.05×
21Virginia~300K1.04×
22Kentucky~200K1.04×
23Nebraska~60K1.02×
24Texas~1M1.00×
25Mississippi~100K1.00×
26Maine~40K1.00×
27Vermont~20K1.00×
28Illinois~400K0.99×
29New Jersey~300K0.98×
30Arkansas~100K0.98×
31Pennsylvania~400K0.97×
32Colorado~200K0.97×
33South Carolina~200K0.94×
34Kansas~90K0.94×
35Indiana~200K0.93×
36New Hampshire~50K0.93×
37Alaska~20K0.93×
38Missouri~200K0.92×
39Oregon~100K0.92×
40Ohio~400K0.91×
41South Dakota~30K0.91×
42Washington~200K0.90×
43Wisconsin~200K0.89×
44Nevada~100K0.89×
45Idaho~60K0.88×
46Delaware~30K0.88×
47Tennessee~200K0.87×
48Minnesota~200K0.87×
49Utah~100K0.86×
50Montana~30K0.83×
Fig. 06

Affinity by region

Affinity by region — Social psychology, United States
0.83×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Social psychology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Social psychology audience
#·InterestCategoryAffinity×
01Special educationBusiness & Career4.71×
02Web serverTechnology & Electronics3.16×
03Real propertyHome & Garden2.55×
04Non-alcoholic beverageFood & Beverages2.54×
05Drudge ReportSports2.45×
06New York PostNews2.14×
07Microwave ovenHome & Garden2.11×
08Britney SpearsMusic & Radio2.07×
09GeneticsKids & Family1.86×
10Internet celebrityInternet & Social Media1.75×
11PhilanthropyArts & Culture1.72×
12Rail transportTravel & Leisure1.70×
13Pizza HutFood & Beverages1.60×
14Subscription business modelShopping1.60×
15SubwayFood & Beverages1.57×
16TraditionPolitics & Society1.56×
17Discount storesShopping1.56×
18RadioTechnology & Electronics1.55×
19Charitable organizationPolitics & Society1.54×
20InnovationBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Social psychology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Social psychology audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.58×
Community OrientationOPEN1.51×
SpiritualityBALANCE1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Social psychology audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.70×
Luxury OrientationPREMIUM0.76×
Design AffinityPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Social psychology have in United States?

Social psychology has an estimated audience of 12,511,633 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Social psychology fans?

66.7% of Social psychology fans are female, 33.3% are male, with an average age of 40.4 years.

03

Which brands do Social psychology fans like most?

Social psychology fans show strongest brand affinity for Real property (2.55×), Pizza Hut (1.6×), and Genetics (1.86×) over the country average.

04

Where do Social psychology fans live in United States?

Social psychology fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Social psychology fans also like?

Beyond Social psychology itself, the audience over-indexes on Pizza Hut (1.6×), Genetics (1.86×), Britney Spears (2.07×), and Subway (1.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Social psychology audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Social psychology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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