Popularity ranking · Brazil

The 100 most popular Food & Beverages audiences in Brazil

This curated ranking covers the 100 largest food & beverages audiences in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 5.3k food & beverages audiences tracked in Brazil, the 100 ranked here account for the largest measured audience reach. Saint Albray, Recipes and Gastronomy lead the list with a combined estimated audience of 75M people. Across all 100 entries the average audience size is 9.5M, and the largest, Saint Albray, reaches around 33M people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each food & beverages audience, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.

Last updated:

For marketing, sponsorship & live-entertainment teams

Working with audiences like these?

This ranking is built on Rascasse audience intelligence — behavioural signals on 500,000+ brands, teams, artists and topics across 30+ markets. See what teams like yours do with it:

Trusted by teams at Volkswagen · DFB · Sony Music · Red Bull · Infront

How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Brazil who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Brazil. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Brazil, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Brazil. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
76 Bake sale 6.1M 40.1 84.8%
77 Cake decorating 6.1M 38.8 78.4%
78 Take-out 6M 39.5 61.1%
79 Brewing 5.9M 41.5 50.6%
80 Cocktail 5.8M 39.9 59.5%
81 Local food 5.8M 42.0 66.5%
82 Energy drinks 5.7M 39.5 56.8% Beverage
83 Organic product 5.7M 44.8 72.9%
84 Cereal 5.5M 44.4 63.5%
85 Coca-Cola 5.5M 40.3 57.1% Soft drinks
86 Cookbook 5.5M 41.7 69.0%
87 French fries 5.5M 37.8 61.8% Dish
88 French cuisine 5.4M 43.2 66.9% Cuisine
89 Chicken (food) 5.4M 39.0 63.8% Dish
90 Mexican cuisine 5.4M 42.7 67.2% Cuisine
91 Buffet 5.3M 39.8 80.2%
92 German cuisine 5.3M 42.9 65.5% Cuisine
93 Churrascaria 5.2M 42.9 56.2% Dish
94 Online food ordering 5.2M 39.3 66.2%
95 Mett 5.1M 37.4 33.4% Dish
96 Nestlé 5.1M 43.7 71.5% Instant food
97 MasterChef 5.1M 43.0 70.0%
98 Draught beer 5M 40.8 55.7% Alcohol
99 Red wine 5M 43.0 63.0% Wine
100 Cheesecake 5M 39.2 76.5% Sweet

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Frequently asked questions

How is this list of the most popular food & beverages audiences compiled?

Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each food & beverages audience by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest food & beverages audience in Brazil?

Saint Albray currently leads with an estimated audience of 33M people in Brazil.

Other top lists in Brazil