Popularity ranking · Brazil

The 100 most popular Music & Radio audiences in Brazil

This curated ranking covers the 100 largest music & radio audiences in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 33k music & radio audiences tracked in Brazil, the 100 ranked here account for the largest measured audience reach. Fluminense Football Club, Música sertaneja and Country music lead the list with a combined estimated audience of 75M people. Across all 100 entries the average audience size is 10M, and the largest, Fluminense Football Club, reaches around 27M people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each music & radio audience, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.

Last updated:

For marketing, sponsorship & live-entertainment teams

Working with audiences like these?

This ranking is built on Rascasse audience intelligence — behavioural signals on 500,000+ brands, teams, artists and topics across 30+ markets. See what teams like yours do with it:

Trusted by teams at Volkswagen · DFB · Sony Music · Red Bull · Infront

How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Brazil who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Brazil. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Brazil, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Brazil. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
26 Concerts 12M 39.0 58.0%
27 Amusic 12M 35.3 5.6%
28 Heavy metal music 12M 37.8 51.7% Record label
29 Musea 12M 37.5 52.7% Record label
30 Michael Jackson 12M 36.7 55.7% Pop
31 Classical music 12M 40.5 56.8% Musical genre
32 Ana Castela 12M 36.8 60.4% Singer-songwriter
33 Blues music 12M 38.2 52.6% Musical genre
34 CVC 11M 38.5 58.6% Singer-songwriter
35 Forró 11M 39.1 56.4% Musical genre
36 Funk carioca 10M 33.4 56.3% Musical genre
37 Singing 10M 42.3 56.9%
38 Europe 10M
39 Dance music 9.8M 37.9 55.9% Musical genre
40 Pizzica 9.7M 46.6 61.1%
41 Singer-songwriter 9.6M 34.7 62.8% Musical genre
42 Alternative rock 9.5M 35.7 55.5% Musical genre
43 Theatre 9.4M 38.9 62.7%
44 Radio broadcasting 9.1M 41.5 47.8%
45 Hymn 9.1M 37.4 64.6% Musical genre
46 Musical instrument 9M 40.1 49.6%
47 Music of Brazil 8.9M 38.7 64.3% Musical genre
48 Funk ostentação 8.9M 33.1 55.7% Musical genre
49 Roberto Carlos (singer) 8.7M 49.0 71.6% Singer-songwriter
50 Nightclubs 8.6M 39.9 59.0%

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Frequently asked questions

How is this list of the most popular music & radio audiences compiled?

Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each music & radio audience by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest music & radio audience in Brazil?

Fluminense Football Club currently leads with an estimated audience of 27M people in Brazil.

Other top lists in Brazil