Popularity ranking · Brazil

The 100 most popular Music & Radio audiences in Brazil

This curated ranking covers the 100 largest music & radio audiences in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 33k music & radio audiences tracked in Brazil, the 100 ranked here account for the largest measured audience reach. Fluminense Football Club, Música sertaneja and Country music lead the list with a combined estimated audience of 75M people. Across all 100 entries the average audience size is 10M, and the largest, Fluminense Football Club, reaches around 27M people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each music & radio audience, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Brazil who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Brazil. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Brazil, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Brazil. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
51 Instrumental 8.5M 40.9 51.0%
52 House music 8M 35.7 53.2% Musical genre
53 BTS 8M 33.4 73.0% K-pop
54 Festival 7.8M 37.9 59.7%
55 Proibidão 7.8M 32.8 53.9% Musical genre
56 Podcast 7.7M 39.6 51.1%
57 MØL 7.5M 34.6 45.8% Metal
58 Flo Rida 7.5M 35.9 58.1% Singer-songwriter
59 Reggae 7.3M 34.4 52.3% Musical genre
60 Music festivals 7.3M 38.1 57.2%
61 Artist 7.1M 35.8 70.7%
62 Estacionamento 7M 37.5 59.4% Concert venue
63 Contemporary Christian music 6.9M 35.6 67.6% Musical genre
64 Eclipse 6.8M 38.1 50.9% Rock
65 Guitar 6.8M 39.8 51.3% Musical instrument
66 Liberace 6.7M 52.8 56.4%
67 Musical composition 6.7M 37.7 62.5%
68 Livemusic 6.7M 35.0 50.6%
69 Ira! 6.5M 39.2 58.5% Singer-songwriter
70 Koffee 6.5M 40.2 67.3%
71 Contemporary R&B 6.5M 33.0 59.4% Musical genre
72 Metal 6.4M 41.2 46.9%
73 Bossa nova 6.3M 39.3 65.7% Musical genre
74 Chord names and symbols (popular music) 6.2M 35.8 71.2%
75 Punk rock 6.2M 35.6 54.8% Musical genre

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Frequently asked questions

How is this list of the most popular music & radio audiences compiled?

Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each music & radio audience by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest music & radio audience in Brazil?

Fluminense Football Club currently leads with an estimated audience of 27M people in Brazil.

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