A data profile of the people who buy, follow and care about Contemporary Christian music in Brazil — modelled from more than twelve digital signal sources. Contemporary Christian music has an estimated audience of 6,895,252 people in Brazil.
Contemporary Christian music has an estimated audience of 6,895,252 people in Brazil. 67.6% are female, 32.4% are male, average age 35.6. Top brand affinities: Seleção Brasileira, Medicine, Religion, Shopping malls, Hip hop music.
Top brand affinities include Seleção Brasileira, Medicine, Religion, with strongest over-indexing on Seleção Brasileira (1.78× the country average).
Demographically, the Contemporary Christian music audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Spirituality, Tradition.
The typical Contemporary Christian music fan in Brazil is more female, around 35.6 years old, with strong Spirituality tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the Contemporary Christian music profile in Brazil.
67.6% are female, 32.4% are male, average age 35.6.
| Metric | Value |
|---|---|
| Female | 67.6% |
| Male | 32.4% |
| Average age | 35.6 |
| Estimated audience size | 6,895,252 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 13% |
of the worldwide Contemporary Christian music audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 36.7% |
| Brazil | 12.7% |
| Mexico | 4.7% |
The strongest cross-interests of the Contemporary Christian music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rick and Morty | Movies & TV | 3.57× | ||
| 02 | Borussia Dortmund | Sports | 3.57× | ||
| 03 | Jim Carrey | Movies & TV | 3.57× | ||
| 04 | Toy Story (franchise) | Movies & TV | 3.57× | ||
| 05 | Nicole Kidman | Movies & TV | 3.57× | ||
| 06 | Scarlett Johansson | Movies & TV | 3.00× | ||
| 07 | The Big Bang Theory | Movies & TV | 2.54× | ||
| 08 | Spanish language | Politics & Society | 2.41× | ||
| 09 | Zoom! | Business & Career | 2.34× | ||
| 10 | Hip hop music | Music & Radio | 1.90× | ||
| 11 | Michael Jackson | Music & Radio | 1.90× | ||
| 12 | Religion | Business & Career | 1.85× | ||
| 13 | Seleção Brasileira | Sports | 1.78× | ||
| 14 | Medicine | Business & Career | 1.75× | ||
| 15 | Jazz music | Music & Radio | 1.73× | ||
| 16 | Shopping malls | Shopping | 1.63× | ||
| 17 | Action movies | Movies & TV | 1.61× | ||
| 18 | Spotify | Internet & Social Media | 1.53× | ||
| 19 | College | Business & Career | 1.53× | ||
| 20 | Sport Club do Recife | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.47× | |
| Tradition | CONSERVATISM | 1.47× | |
| Community Orientation | OPEN | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.64× | |
| Luxury Orientation | PREMIUM | 0.74× | |
| Need for Security | CONSERVATISM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Contemporary Christian music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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