Funk carioca Audience in Brazil
Funk carioca has an estimated audience of 10,404,233 people in Brazil. 56.3% are female, 43.7% are male, average age 33.4. Top brand affinities: Sportingbet, Atacadão, Gusttavo Lima, Mixed martial arts, Brewery.
Top brand affinities include Sportingbet, Atacadão, Gusttavo Lima, with strongest over-indexing on Sportingbet (2.07× the country average). Demographically, the Funk carioca audience skews more female with an average age of 33.4, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Funk carioca fans
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 33.4 |
| Estimated audience size | 10,404,233 |
Audience persona
The typical Funk carioca fan in Brazil is more female, around 33.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Sportingbet.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sportingbet | 2.07× | Sports |
| Atacadão | 1.7× | Shopping |
| Gusttavo Lima | 2.43× | Music & Radio |
| Mixed martial arts | 2.13× | Sports |
| Brewery | 1.55× | Food & Beverages |
| One Piece | 1.89× | Movies & TV |
| UEFA Europa League | 1.68× | Sports |
| Xabi Alonso | 2.68× | Sports |
| Nail art | 1.55× | Beauty & Wellness |
| Garena | 2.21× | Technology & Electronics |
| Bundesliga | 1.62× | Sports |
| Wesley Safadão | 2.83× | Music & Radio |
| Buffet | 1.55× | Food & Beverages |
| Big Brother (TV series) | 1.73× | Movies & TV |
| Microblading | 1.76× | Beauty & Wellness |
| Chicago Bulls | 1.63× | Sports |
| Curly Hair | 1.81× | Beauty & Wellness |
| Matt Damon | 2.5× | Movies & TV |
| Casino | 1.8× | Games |
| Rede Record | 1.57× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.12 |
| Extroversion | THRILL | 1.1 |
| Social Media Usage | JOY | 1.01 |
| Price Sensitivity | PREMIUM | 1 |
| Mindfulness | BALANCE | 0.93 |
| Family Orientation | CONSERVATISM | 0.9 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 70.3% |
| United States | 6.6% |
| Portugal | 4.3% |
See Funk carioca audiences in other countries
More Musical genre audiences in Brazil
- Country music (22,794,665)
- Popular music (22,144,513)
- Rock music (20,791,452)
- Pop music (18,688,938)
- Funk (17,587,130)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Funk carioca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.