Funk carioca Audience in Brazil
Funk carioca has an estimated audience of 10,404,233 people in Brazil. 56.3% are female, 43.7% are male, average age 33.4. Top brand affinities: Instagram, Pop music, Soul music, Country music, Rock music.
Top brand affinities include Instagram, Pop music, Soul music, with strongest over-indexing on Instagram (1.53× the country average). Demographically, the Funk carioca audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Community Orientation, LGBTQ+ Identity.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Funk carioca fans
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 33.4 |
| Estimated audience size | 10,404,233 |
Audience persona
The typical Funk carioca fan in Brazil is more female, around 33.4 years old, with strong Community Orientation tendencies and a notable affinity for Instagram.
Top brand affinities of Funk carioca fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 1.53× | Internet & Social Media | |
| Pop music | 1.81× | Music & Radio |
| Soul music | 1.98× | Music & Radio |
| Country music | 1.56× | Music & Radio |
| Rock music | 1.62× | Music & Radio |
| Spotify | 1.67× | Internet & Social Media |
| Jazz music | 1.66× | Music & Radio |
| Hip hop music | 1.64× | Music & Radio |
| PCI Concursos | 1.55× | Shopping |
| Manchester City F.C. | 1.62× | Sports |
| Sportingbet | 1.57× | Sports |
| Arsenal F.C. | 2.33× | Sports |
| Bundesliga | 2.21× | Sports |
| Betfair | 1.58× | Games |
| Reggae | 1.63× | Music & Radio |
| Gusttavo Lima | 1.85× | Music & Radio |
| Juventus F.C. | 1.52× | Sports |
| Epic Games | 1.61× | Games |
| Chicago Bulls | 2.11× | Sports |
| Snapchat | 2.67× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.69 |
| LGBTQ+ Identity | OPEN | 1.45 |
| Social Media Usage | JOY | 1.32 |
| Price Sensitivity | PREMIUM | 1.16 |
| Risk Appetite | THRILL | 1.15 |
| Patriotism | CONSERVATISM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 70.3% |
| United States | 6.6% |
| Portugal | 4.3% |
See Funk carioca audiences in other countries
More Musical genre audiences in Brazil
- Country music (22,794,665)
- Popular music (22,144,513)
- Rock music (20,791,452)
- Pop music (18,688,938)
- Funk (17,587,130)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Funk carioca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.