A data profile of the people who buy, follow and care about Funk carioca in Brazil — modelled from more than twelve digital signal sources. Funk carioca has an estimated audience of 10,404,233 people in Brazil.
Funk carioca has an estimated audience of 10,404,233 people in Brazil. 56.3% are female, 43.7% are male, average age 33.4. Top brand affinities: Instagram, Pop music, Soul music, Country music, Rock music.
Top brand affinities include Instagram, Pop music, Soul music, with strongest over-indexing on Instagram (1.53× the country average).
Demographically, the Funk carioca audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Community Orientation, Social Media Usage.
The typical Funk carioca fan in Brazil is more female, around 33.4 years old, with strong Community Orientation tendencies and a notable affinity for Instagram.
The key figures that characterise the Funk carioca profile in Brazil.
56.3% are female, 43.7% are male, average age 33.4.
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 33.4 |
| Estimated audience size | 10,404,233 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 27% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide Funk carioca audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 70.3% |
| United States | 6.6% |
| Portugal | 4.3% |
The strongest cross-interests of the Funk carioca audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Snapchat | Internet & Social Media | 2.67× | ||
| 02 | Arsenal F.C. | Sports | 2.33× | ||
| 03 | Bundesliga | Sports | 2.21× | ||
| 04 | Chicago Bulls | Sports | 2.11× | ||
| 05 | Soul music | Music & Radio | 1.98× | ||
| 06 | Gusttavo Lima | Music & Radio | 1.85× | ||
| 07 | Pop music | Music & Radio | 1.81× | ||
| 08 | Spotify | Internet & Social Media | 1.67× | ||
| 09 | Jazz music | Music & Radio | 1.66× | ||
| 10 | Hip hop music | Music & Radio | 1.64× | ||
| 11 | Reggae | Music & Radio | 1.63× | ||
| 12 | Rock music | Music & Radio | 1.62× | ||
| 13 | Manchester City F.C. | Sports | 1.62× | ||
| 14 | Epic Games | Games | 1.61× | ||
| 15 | Betfair | Games | 1.58× | ||
| 16 | Sportingbet | Sports | 1.57× | ||
| 17 | Country music | Music & Radio | 1.56× | ||
| 18 | PCI Concursos | Shopping | 1.55× | ||
| 19 | Internet & Social Media | 1.53× | |||
| 20 | Juventus F.C. | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.69× | |
| Social Media Usage | JOY | 1.32× | |
| Price Sensitivity | PREMIUM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.52× | |
| Need for Security | CONSERVATISM | 0.61× | |
| Tradition | CONSERVATISM | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Funk carioca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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