Rascasse Audience Intelligence

Funk carioca Audience in United States

A data profile of the people who buy, follow and care about Funk carioca in United States — modelled from more than twelve digital signal sources. Funk carioca has an estimated audience of 977,465 people in United States.

#319among Musical genre in United States#8751among Topic in United States#3114in Music & Radio

The average Funk carioca fan in United States is 31.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sport Club Corinthians Paulista, Cultural tourism, São Paulo FC, with strongest over-indexing on Sport Club Corinthians Paulista (77.78× the country average).

Demographically, the Funk carioca audience skews more male with an average age of 31.0, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Funk carioca fan in United States is more male, around 31.0 years old, with strong Patriotism tendencies and a notable affinity for Sport Club Corinthians Paulista.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Funk carioca profile in United States.

Audience size
977K
in United States
Gender
43.1%♀
56.9% male
Age
31.0
average years
Country rank
#24052
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Funk carioca fans

43.1% are female, 56.9% are male, average age 31.0.

Fig. 02

Gender split

43.1%
Female
56.9%
Male
Demographic split for Funk carioca audience in United States
MetricValue
Female43.1%
Male56.9%
Average age31.0
Estimated audience size977,465
Fig. 03

Age distribution

Ø 31.0
average years
Age distribution of the Funk carioca audience in United States
Age bracketShare%
16-1944%
20-2921%
30-3915%
40-4912%
50+8%
Fig. 04

Worldwide distribution

6.6%

of the worldwide Funk carioca audience comes from United States.

Worldwide audience distribution share by country for Funk carioca
CountryShare
Brazil70.3%
United States6.6%
Portugal4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Funk carioca audience in United States is strongest.

Fig. 05

Top regions by affinity

Funk carioca fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~2K1.27×
02Massachusetts~20K1.13×
03North Dakota~2K1.12×
04Maine~4K1.08×
05Alaska~2K1.08×
06Hawaii~4K1.06×
07Rhode Island~3K1.06×
08Delaware~3K1.06×
09New York~60K1.05×
10New Hampshire~4K1.05×
11Washington, District of Columbia~3K1.04×
12Montana~3K1.03×
13Nebraska~5K1.02×
14Mississippi~8K1.01×
15New Mexico~5K1.01×
16Idaho~5K1.01×
17West Virginia~5K1.01×
18South Dakota~2K1.00×
19Connecticut~10K0.99×
20Arkansas~8K0.99×
21Kansas~8K0.99×
22Iowa~8K0.98×
23Maryland~20K0.97×
24Oklahoma~10K0.97×
25Utah~9K0.97×
26New Jersey~20K0.96×
27Louisiana~10K0.96×
28Kentucky~10K0.96×
29Nevada~9K0.96×
30Florida~60K0.95×
31South Carolina~10K0.95×
32Alabama~10K0.95×
33Oregon~10K0.95×
34Virginia~20K0.94×
35Washington~20K0.94×
36Indiana~20K0.94×
37Missouri~10K0.94×
38Wisconsin~10K0.94×
39Tennessee~20K0.93×
40Minnesota~10K0.93×
41Georgia~30K0.92×
42Arizona~20K0.92×
43Colorado~10K0.92×
44California~100K0.91×
45North Carolina~30K0.90×
46Michigan~20K0.90×
47Pennsylvania~30K0.89×
48Illinois~30K0.89×
49Ohio~30K0.88×
50Texas~70K0.85×
Fig. 06

Affinity by region

Affinity by region — Funk carioca, United States
0.85×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Funk carioca audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Funk carioca audience
#·InterestCategoryAffinity×
01Sport Club Corinthians PaulistaSports77.78×
02Cultural tourismTravel & Leisure68.48×
03OPPOTechnology & Electronics62.20×
04São Paulo FCSports51.85×
05CR Vasco da GamaSports49.26×
06Sociedade Esportiva PalmeirasSports42.78×
07OrangeTechnology & Electronics20.73×
08International educationBusiness & Career20.46×
09Khabib NurmagomedovSports20.00×
10JD SportsShopping18.38×
11Anthony JoshuaSports14.00×
12Toyota SupraCars & Mobility12.83×
13Scarface (1983 film)Movies & TV12.14×
14FlightAwareTravel & Leisure10.66×
15Sports bettingGames8.50×
16Rick and MortyMovies & TV7.93×
17Hair ExtensionsBeauty & Wellness4.89×
18Google DriveTechnology & Electronics4.45×
19VehiclesCars & Mobility2.33×
20ClothingFashion & Accessoires2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Funk carioca audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Funk carioca audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.61×
Community OrientationOPEN2.14×
Pet OwnershipJOY2.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Funk carioca audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.44×
IndulgenceJOY0.72×
Family OrientationCONSERVATISM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Funk carioca have in United States?

Funk carioca has an estimated audience of 977,465 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Funk carioca fans?

43.1% of Funk carioca fans are female, 56.9% are male, with an average age of 31.0 years.

03

Which brands do Funk carioca fans like most?

Funk carioca fans show strongest brand affinity for Sport Club Corinthians Paulista (77.78×), Cultural tourism (68.48×), and São Paulo FC (51.85×) over the country average.

04

Where do Funk carioca fans live in United States?

Funk carioca fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Funk carioca fans also like?

Beyond Funk carioca itself, the audience over-indexes on Cultural tourism (68.48×), São Paulo FC (51.85×), JD Sports (18.38×), and OPPO (62.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Funk carioca audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Funk carioca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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