A data profile of the people who buy, follow and care about Model (people) in Switzerland — modelled from more than twelve digital signal sources. Model (people) has an estimated audience of 886,950 people in Switzerland.
Model (people) has an estimated audience of 886,950 people in Switzerland. 53.9% are female, 46.1% are male, average age 40.0. Top brand affinities: Hornbach, Western Union, Real property, Reddit, Transfermarkt.
Top brand affinities include Hornbach, Western Union, Real property, with strongest over-indexing on Hornbach (1.92× the country average).
Demographically, the Model (people) audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Career Orientation, Community Orientation.
The typical Model (people) fan in Switzerland is balanced, around 40.0 years old, with strong Career Orientation tendencies and a notable affinity for Hornbach.
The key figures that characterise the Model (people) profile in Switzerland.
53.9% are female, 46.1% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 40.0 |
| Estimated audience size | 886,950 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 19% |
of the worldwide Model (people) audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 20.6% |
| Germany | 12.3% |
| Japan | 11.4% |
The strongest cross-interests of the Model (people) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | MoneyGram | Business & Career | 4.68× | ||
| 02 | Western Union | Business & Career | 3.40× | ||
| 03 | Desktop computers | Technology & Electronics | 2.76× | ||
| 04 | Telegram | Internet & Social Media | 2.40× | ||
| 05 | Viral video | Internet & Social Media | 2.39× | ||
| 06 | Real property | Home & Garden | 2.18× | ||
| 07 | Laptop | Technology & Electronics | 2.11× | ||
| 08 | Transfermarkt | Sports | 2.02× | ||
| 09 | Hornbach | Shopping | 1.92× | ||
| 10 | Instant messaging | Internet & Social Media | 1.88× | ||
| 11 | Charity and causes | Business & Career | 1.80× | ||
| 12 | Contemporary R&B | Music & Radio | 1.79× | ||
| 13 | Internet & Social Media | 1.75× | |||
| 14 | Fine-art photography | Technology & Electronics | 1.69× | ||
| 15 | University | Business & Career | 1.67× | ||
| 16 | High-definition television | Technology & Electronics | 1.61× | ||
| 17 | Digital photography | Business & Career | 1.56× | ||
| 18 | Online games | Games | 1.56× | ||
| 19 | Online newspaper | News | 1.53× | ||
| 20 | Electronics | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.45× | |
| Community Orientation | OPEN | 1.42× | |
| Early Adopter Mentality | POWER | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.80× | |
| Creativity | OPEN | 0.88× | |
| Price Sensitivity | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Model (people). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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