Rascasse Audience Intelligence

Model (people) Audience in Switzerland

A data profile of the people who buy, follow and care about Model (people) in Switzerland — modelled from more than twelve digital signal sources. Model (people) has an estimated audience of 886,950 people in Switzerland.

#448among Topic in Switzerland
#34in Fashion & Accessoires

Model (people) has an estimated audience of 886,950 people in Switzerland. 53.9% are female, 46.1% are male, average age 40.0. Top brand affinities: Hornbach, Western Union, Real property, Reddit, Transfermarkt.

Top brand affinities include Hornbach, Western Union, Real property, with strongest over-indexing on Hornbach (1.92× the country average).

Demographically, the Model (people) audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Career Orientation, Community Orientation.

The typical Model (people) fan in Switzerland is balanced, around 40.0 years old, with strong Career Orientation tendencies and a notable affinity for Hornbach.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Model (people) profile in Switzerland.

Audience size
887K
in Switzerland
Gender
53.9%
46.1% male
Age
40.0
average years
Country rank
#659
Topic in Switzerland
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Model (people) fans

53.9% are female, 46.1% are male, average age 40.0.

Fig. 02

Gender split

53.9%
Female
46.1%
Male
Demographic split for Model (people) audience in Switzerland
MetricValue
Female53.9%
Male46.1%
Average age40.0
Estimated audience size886,950
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Model (people) audience in Switzerland
Age bracketShare%
16-1916%
20-2920%
30-3922%
40-4923%
50+19%
Fig. 04

Worldwide distribution

1.3%

of the worldwide Model (people) audience comes from Switzerland.

Worldwide audience distribution share by country for Model (people)
CountryShare
United States20.6%
Germany12.3%
Japan11.4%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Model (people) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Model (people) audience
#·InterestCategoryAffinity×
01MoneyGramBusiness & Career4.68×
02Western UnionBusiness & Career3.40×
03Desktop computersTechnology & Electronics2.76×
04TelegramInternet & Social Media2.40×
05Viral videoInternet & Social Media2.39×
06Real propertyHome & Garden2.18×
07LaptopTechnology & Electronics2.11×
08TransfermarktSports2.02×
09HornbachShopping1.92×
10Instant messagingInternet & Social Media1.88×
11Charity and causesBusiness & Career1.80×
12Contemporary R&BMusic & Radio1.79×
13RedditInternet & Social Media1.75×
14Fine-art photographyTechnology & Electronics1.69×
15UniversityBusiness & Career1.67×
16High-definition televisionTechnology & Electronics1.61×
17Digital photographyBusiness & Career1.56×
18Online gamesGames1.56×
19Online newspaperNews1.53×
20ElectronicsTechnology & Electronics1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Model (people) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Model (people) audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.45×
Community OrientationOPEN1.42×
Early Adopter MentalityPOWER1.39×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Model (people) audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.80×
CreativityOPEN0.88×
Price SensitivityPREMIUM0.88×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Model (people). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →