A data profile of the people who buy, follow and care about High tech in Colombia — modelled from more than twelve digital signal sources. High tech has an estimated audience of 2,192,647 people in Colombia.
High tech has an estimated audience of 2,192,647 people in Colombia. 49.8% are female, 50.2% are male, average age 37.0. Top brand affinities: Smart device, Banco de Bogotá, Retail banking, Bank account, Debit card.
Top brand affinities include Smart device, Banco de Bogotá, Retail banking, with strongest over-indexing on Smart device (3.52× the country average).
Demographically, the High tech audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Career Orientation, Quality Awareness.
The typical High tech fan in Colombia is balanced, around 37.0 years old, with strong Career Orientation tendencies and a notable affinity for Smart device.
The key figures that characterise the High tech profile in Colombia.
49.8% are female, 50.2% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 37.0 |
| Estimated audience size | 2,192,647 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide High tech audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 16.4% |
| Italy | 6.1% |
| Brazil | 6.1% |
The strongest cross-interests of the High tech audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Smart device | Technology & Electronics | 3.52× | ||
| 02 | Bank account | Business & Career | 3.12× | ||
| 03 | Microwave oven | Home & Garden | 3.12× | ||
| 04 | Retail banking | Business & Career | 2.83× | ||
| 05 | Mobile banking | Business & Career | 2.77× | ||
| 06 | Employment website | Business & Career | 2.68× | ||
| 07 | Used car | Cars & Mobility | 2.39× | ||
| 08 | Banco de Bogotá | Business & Career | 2.29× | ||
| 09 | Mobile payment | Business & Career | 2.25× | ||
| 10 | Business class | Travel & Leisure | 2.24× | ||
| 11 | Online banking | Business & Career | 2.22× | ||
| 12 | Debit card | Business & Career | 2.02× | ||
| 13 | Renovation | Home & Garden | 1.94× | ||
| 14 | First class travel | Travel & Leisure | 1.94× | ||
| 15 | IKEA | Home & Garden | 1.87× | ||
| 16 | Innovation | Business & Career | 1.83× | ||
| 17 | Manchester City F.C. | Sports | 1.83× | ||
| 18 | Nonprofit organization | Politics & Society | 1.79× | ||
| 19 | TV talkshows | Movies & TV | 1.67× | ||
| 20 | Online food ordering | Food & Beverages | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.29× | |
| Quality Awareness | PREMIUM | 1.95× | |
| DIY Mentality | THRILL | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.36× | |
| Tradition | CONSERVATISM | 0.46× | |
| Creativity | OPEN | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for High tech. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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